Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
On 18 November drink technology India will take place in the Bombay Exhibition Centre for the first time
90 exhibitors are presenting high-tech products for the Indian beverage and liquid food industry
Around 90 exhibitors from twelve countries presenting their products and services on a total of 1,300 mІ of exhibition space – drink technology India (dti), which is taking place at Mumbai’s ‘Bombay Exhibition Centre’ from 18 to 20 November 2010, is impressive even before the trade fair begins.
The companies represented at dti are displaying the complete range of beverage and liquid food technology. There is a special focus on the requirements of the Asian, and especially the Indian, market, with trade visitors from India and the adjacent regions being specifically targeted. The organiser of dti is MMI India, a subsidiary of Messe Mьnchen International (MMI).
“In this region there is a huge demand for the latest technology for producing, filling and packaging beverages and liquid food. Our aim is to bring this demand and the technological solutions of the Western industrial countries in particular together in the place where that demand is,” explains Petra Westphal of MMI, who is responsible for drinktec, the World’s Leading Trade Fair for Beverage and Liquid Food Technology held in Munich, and also for dti. And many well-known drinktec exhibitors will also be present at dti. You can download the complete exhibitor list at www.drinktechnology-india.com.
Online registration for trade visitors
If you would like to come to Mumbai to visit dti, tickets are now available. Online registration saves time and ensures quick admission at the exhibition centre. Tickets are free and valid for the duration of the fair. The following link takes you directly to visitor registration:
Information on current products and innovations is available to trade visitors both at the exhibitors’ stands and in the Exhibitor Forum, where representatives of the exhibiting companies present their products and solutions. The lectures are divided into blocks of topics and you can view the topics and speakers at: www.drinktechnology-india.com.
In parallel with dti, one of the world’s leading research institutes in the brewing industry, the Versuchs- und Lehranstalt fьr Brauerei (VLB), based in Berlin, is holding a three-day seminar aimed at technical managers from breweries and beverage producers. For more information and registration go to:
Joint trading platform with International PackTech India
After two events held in 2007 and 2008, both planned as conventions with an accompanying exhibition, dti is taking place as a trade fair in Mumbai for the first time. The progression from convention to trade fair has also necessitated a change of venue, and dti is moving from its previous location of the Grand Hyatt Hotel lobby to the Bombay Exhibition Centre. International PackTech India (www.packtech-india.com), organised by Messe Dьsseldorf and its subsidiary Messe Dьsseldorf India, is taking place at the same time and at the same location as dti. Trade visitors will greatly benefit from this merger, because the two fairs will form a large joint trading platform for customers from both the packaging and the beverage and liquid food industries.
This press release is also available at:
Further information about Messe Mьnchen: www.messe-muenchen.de
4 Oct. 2010