The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Full closing report Brau Beviale 2010: Successful industry get-together
- 32,617* beverage experts in N?rnberg - high internationality
- Economic upswing stimulates investment decisions
„We exhibited for the first time together with Ziemann BMS-Maschinenfabrik, so the size of our stand increased again. The decision was exactly right - what a rush of visitors! All the industry's big names were there and the good talks led to a number of sales transactions. We have already made firm plans for Brau Beviale 2011.“Joachim Gunkel, Managing Director, Ziemann Group, Ludwigsburg
85 % of the exhibitors
will be there again at Brau Beviale 2011!
93% der Aussteller bewerten den Gesamterfolg ihrer Beteiligung an der
93 % of the exhibitors rate their overall success at Brau Beviale 2010 positively. 94 % made new business connections and 91 % are hoping for noticeable follow-up business.
„We have strongly focused our exhibits at Brau Beviale on SMEs, the basis of our success story. This concept was a success. We are very satisfied with the number of visitors and the quality of the talks, which in one case or another led to orders.“ Volker Kronseder, Chief Executive Officer, Krones AG, Neutraubling:
More information through attractive accompanying events
A visit to hall 7A at Brau Beviale 2010 was a must. Here the largest pavilion sponsored by the Federal Ministry of Economics and Technology in the whole of Germany in the current exhibition year presented 28 young innovative companies. Among the exhibitors:
Karin Loof, Sales Manager, Studio 55 International, Rantrum:„We have used Brau Beviale 2010 - one of our major exhibitions - to brief our customers in the beverage industry on new advertising media. We are looking forward to coming again in 2011.“
More than 20 suppliers and service providers in the „Energy & Water“ theme pavilion, which was organized together with the Competence Pool Weihenstephan of Munich Technical University, provided information on renewable energy, rational energy conversion, cogeneration units, contracting, disinfection, and recovery, analysis and treatment of water.
Ute Foellmer, European Sales Manager, Aquafine GmbH, Elmshorn: „Our business is the disinfection of water using UV rays. The exhibition was more international than we had thought. We welcomed many end customers on our stand, especially from Eastern Europe.“
The „Future Beverage Industry 20XX“ theme pavilion ventured a look into the future of the beverage industry. How can costs be cut? What technologies help to increase production? How can quality management be improved? Around a dozen companies presented visions and creative ideas for the future of the beverage industry in cooperation with the Versuchs- und Lehranstalt f?r Brauerei (Brewery Research and Training Institute) of Berlin. These ranged from new technology and software solutions and innovative sales aids to efficient logistics ideas.
Marco Di Muro, Project Management, Zeno Track GmbH, Vienna: „We are very satisfied with exhibiting in the theme pavilion. The feedback from the visitors was extremely positive. Especially the industry's big names were impressed by our tracking systems for forklift trucks. We were also able to use the proximity to related companies to initiate cooperations. So Brau Beviale was a complete success.“
47 % of the visitors definitely included a visit to the two theme pavilions in their tour of the exhibition.
955 beers for the European Beer Star Award - Consumers' Favourites
This popular international beer competition was launched jointly by Private Brauereien Bayern - the Bavarian private breweries association and honorary sponsor of the exhibition - and the German and European federations in 2004. 88 beer experts from 21 nations tasted and judged the beers in advance in the Doemens Brewing Academy on the basis of consumer criteria: What does the head look like? How does the beer feel in the mouth? How does it taste? Are the typical criteria for the kind of beer fulfilled? The beers were judged in 44 categories - from light beer to the new category of "ultra strong beer". Exhibitors and visitors at Brau Beviale 2010 who appreciate a genuine beer with character also had a substantial say here. They tested the gold medal beers on the first day of the exhibition and selected their Consumers' Favourites: Gold for Adriaen Brouwer Dark Gold, NV Brouwery Roman, Oudenaarde (B), Silver for Meinel's Weizenbock, Familienbrauerei Meinel GmbH, Hof (D), and Bronze for St?rtebeker Roggen-Weizen, Stralsunder Brauerei, Stralsund (D).
„Brau Beviale 2010 completely lived up to our expectations. Sustainable management, which is part of our company's philosophy, is perfectly represented here. Exhibiting at this event particularly enabled us to reach our SME customers and attract attention to our innovations - such as eccentric-support sunshades for the catering trade.“Tobias Jan Wenk, Gesch?ftsf?hrung WEBA-Fahnen GmbH & Co. KG, Baienfurt
PETpoint at Brau Beviale 2011
The next Brau Beviale takes place in the Exhibition Centre Nuremberg from 9-11 November 2011 - with an important new feature: The two leading exhibitions for the beverage industry, drinktec in Munich and Brau Beviale, are to cooperate in the PET segment. The PETpoint, the PET segment at drinktec, will also be present at Brau Beviale in N?rnberg starting in 2011. The background to the cooperation is the exceptionally fast innovation cycle in this segment. The organization of the pavilion rests in the hands of the drinktec team in Munich. The PETpoint 2011 will be marketed as part of visitor promotion for Brau Beviale. Volker Kronseder, Chairman of the VDMA-Fachverband Nahrungsmittel- und Verpackungsmaschinen (German Food Processing and Packaging Machinery Association), Frankfurt: „The cooperation in the PET segment suits us fine, benefits our industry and naturally both exhibitions too.“
Read the exhibitors' views on Brau Beviale 2010 too.
* The figures for exhibitors and visitors are checked and certified by the Society for Voluntary Control of Fair and Exhibition Statistics (FKM), Berlin.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 international exhibitions and congresses and more than 30 sponsored pavilions at the N?rnberg location and worldwide. Every year, some 25,000 exhibitors (international share: 33 %), 805,000 trade visitors (international share: 16 %) and 315,000 consumers participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of 43 representatives operating in more than 80 countries.
19 Nov. 2010