The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
RASTAL – beautiful glasses and much more
RASTAL presents a first – beer truffles, along with know-how, quality, service and good taste
RASTAL, the leading enterprise with products in the fields of drinking-glass design, drinking-glass production and decoration enjoys an international presence. Product know-how acquired and expanded over decades has made RASTAL the sought-after and expert partner everywhere when beverages, the hospitality sector and service are theme number one.
Presentation and performance
RASTAL does not only make the “bespoke suit” for a beverage, it also thinks ahead to benefit its customers. The unique knowledge of the sector it possesses as glass supplier has allowed it in the meantime to develop comprehensive consulting services. For in the field of beverages enjoyment and service, a wide spectrum of different market requirements and conditions has developed in which new paths in marketing and brand concepts are constantly being sought. In integrated approaches, core messages of new or established brands are being adapted as basis for cross-marketing concepts. Around the core theme, the beverage, powerful performance is created for every guest, from perfect logistics to the visual appeal of the glass, finishing with successful presentation.
Beer truffles from Sabine Pauly
Latest example: the chocolatier Sabine Pauly, whose reputation meanwhile extends far beyond trade circles, has created for RASTAL three beer truffles which not only provide an unusually enjoyable taste experience as a dessert alternative, they are also ideally suited to be enjoyed together with a beer and its appropriate truffle because the harmony of taste in malt, hops and chocolate is brought to the fore best of all by a glass of chilled, refreshing beer. In tune with the current trend in the field of enjoyment, the theme “beer”, RASTAL is presenting a new, surprising and equally impressively good-tasting beer-oriented variation for gourmets. No longer does the refreshing, uncomplicated and stimulating thirst quencher with a number of varieties stand in the foreground, it is now a legendary beverage rich in tradition and with a wide range of subtly different tastes. Sabine Pauly draws on the particular qualities of pilsner, wheat and dark beer for her unexpected but delicious exclusive creations, thus demonstrating her own individual respect for the fine art of brewing. Especially made for the aroma spectrum of each of the beer varieties, chocolatier Sabine Pauly creates little hand-crafted artworks in her patisserie which, with their refined, harmonized ingredients and love of detail in their making, create a fascinating new taste experience.
- the Hefeweizen truffle with sweet, salty groundnut p?t? is an enticing contrast to the distinct yeast note of wheat beers that beer-connoisseurs value so highly, and thus creates an highly satisfying balance in taste between beer and truffles.
- the Tyrolean smoked ham, premium pilsner and fleur de sel truffle is oriented to the characteristic, smooth-bitter hops note of pilsner and combines this with the sweet-salty aroma of air-dried Tyrolean ham.
- the manjari couverture truffle with dark beer and caramel brings out the “darker” taste notes, the 64% Grand Cru high-grade cacao proportion of the couverture lends the taste spectrum nuances of fine-acidity which perfectly complement the malty-sweet caramel note of the dark beer.
RASTAL is also working to further extend its position as all-round trendsetter in service and beverages enjoyment in the future and to ensure the satisfaction of its customers with imaginative concepts. Leading experts such as the chocolatier Sabine Pauly or the sensory science specialist and sommelier trainer Martin Darting support RASTAL in the development and market launching of new glass series and innovative, highly-promising ideas in the beverages enjoyment field and hospitality sector. Always in the forefront: customer value-added based on successful brand management and enhancement – also in the periphery of the bars and restaurants sector.
19 Nov. 2010