Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Czech Republic: Budweiser Budvar announces record high in last year’s beer exports
The brewery’s leading product is the premium export lager Budweiser Budvar. Total exports of Lager accounted for 90%. About 84% of export volume went to EU countries. The largest export markets in 2010 were Germany, United Kingdom, Slovakia, Austria and Russia.
“Our biggest success is the increase in sales in Germany, which is our most important export region. We reached the highest sales volume in history at 214,408 hectoliters, a 4.7% increase year on year”, said Ing. Renata P?nkov?, Head of export department of Budweiser Budvar.
“In Germany we have extremely loyal customers who consider our premium brand, trustworthy and excellent image. They are therefore willing to pay for enjoying our beer, even the lingering recession in uncertain times higher price that reflects its quality,” added Ing. P?nkov?. Budweiser Budvar’s position in Germany is historically very good – this lager exports to Germany was not interrupted even during the Cold War. Budweiser Budvar was the best-selling imported beer in the German retail stores last year, according to AC Nielsen figures.
“We appreciate the continued success of the Slovak Republic, where our exports are showing steady growth since 2004 and within six years increased by almost half. Despite the introduction of the Euro and the difficult economic situation in the Slovak Republic 2010, we achieved annual growth of 2.2%”, said Ing. P?nkov?.
Last year was also successful in other countries. After the sharp decline in sales in 2009, which was caused by the devaluation of the ruble and other anti-crisis measures, the sale of Budweiser Budvar in Russia increased by 20%. Budweiser Budvar remains the best selling Czech beer in Austria and Switzerland, demanding market has an annual sales increase of 3.9%. Significantly increased exports for example, in Poland (+ 69%), Sweden (+ 36%), Italy (+ 34%), Australia (+ 32%) or New Zealand (+42%). Growth was achieved in the USA (+4%) and Canada (+ 5%).
In China sales almost tripled, thanks to the brewery’s participation at the World Expo 2010 in Shanghai. In Norway, Armenia, Georgia and Ukraine, sales more than doubled, the brewer said. In 2010, beer exports to India were resumed after six years as well as supplies to the Netherlands. Budweiser Budvar’s export portfolio was also enriched in some countries with new products and packaging. Been the case historically the first delivery of a dark lager in China and Australia, non-alcoholic beer in the Netherlands and a special strong beer, Budweiser Budvar Premier Select (16 ° alcohol content of 7.6% and a maturation period of 200 days) to India, Italy and Australia.
23 Jan. 2011