The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
UK: PBD is ‘good for all brewers’
Last year, a number of regional brewers, with Adnams leading the charge, have attacked PBD and even suggested that Chancellor George Osborne could top up his depleted coffers by getting the brewing minnows to pay higher rates of duty.
"There's been a change of Government," Grocock says. "PBD was a significant measure brought in by the last Labour Government. The Government is looking at the whole tax system and that gives the critics of PBD the chance to get a word in."
The new duty system was introduced in 2002 by Gordon Brown when he was Chancellor. It proved a vital shot in the arm for small brewers. Many were threatened with closure as they struggled to compete with big brewers who enjoy "economies of scale", such as high-tech brewing with less wastage, that allows them to produce beer more cheaply than the micros.
PBD has been tinkered with since 2002. Today, the measure has a ceiling of 60,000 hectolitres. If a brewer produces more than 60,000 hectos a year, he gets no duty relief.
At the other end of the scale, brewers who make no more than 5,000 hectos a year get 50% duty relief on each barrel produced.
But PBD has a taper. The closer a brewer gets to the 60,000 ceiling, the more duty he has to pay - but there are clear advantages if you stay beneath the ceiling.
Since the introduction of the scheme, craft brewing has flourished. There are now more than 700 breweries in Britain, twice as many as when the Campaign for Real Ale (CAMRA) was formed 40 years ago. The choice of beer has never been greater. Nevertheless, the critics of PBD are gaining in volume and putting pressure on the Government for change.
Grocock is saddened by the attacks because he feels it has fractured the unity of a brewing industry that needs to have all its wagons in the circle at a time of declining beer volumes, an alarming rate of pub closures and a hostile media that blames beer and pubs for social problems connected to alcohol abuse.
"SIBA feels the pain of pub problems," he says. "Our members produce 85% of their beer in draught form." He argues that PBD introduced a level playing field for smaller brewers. "Micros don't enjoy the same economies of scale as bigger brewers and there are other factors to take into account.
"The raw costs of producing beer have to be set against bigger brewers owning pubs - both tenanted and managed - along with wine and spirits sales. A micro will have only production costs.
"In Germany, the duty on beer is around ?10 a barrel, which means beer is cheap for consumers while wine and spirits are dear.
"In Britain, beer is competing with all other types of alcohol, on top of which cider has a lower rate of duty than beer."
He's keen to hold out an olive branch to his critics. "The solution to the problem is not to attack PBD or call for its abolition but for all brewers to campaign for a reduction in the overall duty rate. SIBA believes duty is too high for all brewers. There should a reduction in VAT on beer as well - beer and pubs are part of the hospitality industry and should get more Government support.
"France has reduced VAT on beer and, if the French can do it, it must be a viable proposition.
"PBD has to be seen as an investment in an industry, not a tax give-away. Craft brewing ticks all the ethical boxes - it provides local employment, uses local ingredients and has a low-carbon footprint.
"And the growth of craft brewing has encouraged diversity, experimentation and innovation." With a wry smile, he points out that his biggest critic, Adnams, has widened its range of beers considerably and has even installed a small distillery.
"The success of the micros has revolutionised brewing. Brewers are no longer stuck in the groove of just making premium bitter."
He dismisses the argument - put forward in the MA in December by Paul Wells and Nigel McNally of Wells & Young's - that there are too many beers on the pub bar and this will lead to a fall in quality.
"I'm tired of hearing that. SIBA is committed to quality. We have a brewing support line and a technical services department to back up our members. And we're nudging our members to take full responsibility for dispense equipment in the pubs they supply."
Grocock is happy to talk to his critics but he won't budge on PBD.
"We should celebrate the diversity that it has introduced.
"Let's get rid of big-brand chauvinism and recognise that drinkers are promiscuous and are looking for something different on the bar. PBD has transformed the beer market - and that's good for all brewers."
26 Jan. 2011