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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

UK Beer Sales in the Three Months to the End of September 2010 Registered Their Fastest Fall Yet

A stronger than expected UK GDP print for the third quarter has caught the market off guard and suggests that the recovery is more robust than expected. While we do not discount the risk of a double-dip going forward, we believe it more likely that the economy will muddle through and emerge leaner by the end of this parliamentary term. On the back of data for the first half of the year, we expect growth of 1.50% for 2010 overall (revised up from a more bearish initial projection of 1.0%). Thereafter, we forecast growth of 2.0% in 2011 and 2.6% in 2012. The UK is supported by the competitive nature of its economy and in addition, the domestic consumer is one of the most enthusiastic in Western Europe, and so the food and drink industry stands to benefit more strongly than others from the eventual rebound in regional growth.Headline Industry Data
•2011 per capita food consumption =+t1.5%; forecast to 2015 = +12.6%
•2011 alcoholic drink sales = +1.7%; forecast to 2015 = +12.7%
•2011 soft drink sales = +4% ; forecast to 2015 = +27.9%
•2011 mass grocery retail sales = +2.4%; forecast to 2015 = +20.4%
Key Industry Trends & Developments

UK Beer Sales Continue to Decline Figures from the British Beer & Pub Association (BBPA) suggest that UK beer sales in the three months to the end of September 2010 registered their fastest fall since the group began collating figures in 1997. The BBPA suggests that volume sales in the period fell by around 10% year-on-year (y-o-y), with sales through retailers (the off-trade) falling by 12% and sales through pubs and bars (the on-trade) falling by 8%. The fall represents a continuation of the long-term trend, but is likely to have been magnified by consumers reducing consumption in the aftermath of the FIFA World Cup.

Discount Sector No Longer Set for Record Beating Growth
Recent developments in the UK retail market have signalled that a widespread shift towards the discount sector in this market now looks unlikely to materialise in the medium term. Germany-based discounter Aldi has scrapped plans to build a new 600,000 square foot distribution centre on the Isle of Sheppey and also revealed in a filing with Companies House that its sales in 2009 increased by only 1.6% to GBP2.04bn, despite increasing its number of stores by 45. This comes after international discounter Netto announced a deal to sell its 193 stores in the UK to Asda, stating that it intended to focus on its operations in Scandinavia and Northern Europe

Key Risk to Outlook Return to recession
With the economic recovery still very weak, the government's plans for significant fiscal retrenchment combined with weak demand in the eurozone could be sufficient to tip the UK economy back into recession. Given that fiscal stimulus has been a key factor keeping the economy afloat during the global downturn, normalising the budget now could have a more detrimental impact on growth than we currently anticipate and as such, this remains a downside risk to our consumption forecasts. Eurozone debt crisis On the external front, the ongoing eurozone crisis poses a particular threat to investor confidence towards the UK. The risk of a major sovereign credit event on the continent would further damage confidence and put significant pressure on export demand and hence economic growth and consumption.

29 Jan. 2011

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