Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
UK: Greene King buys pub group for GBP56m
Greene King said today (31 January) that it has completed the acquisition of Cloverleaf, which has 12 outlets across the north and midlands of England. The deal has a value of 8.7 times Cloverleaf's annual EBITDA.
Cloverleaf's food-led pub estate is "growing strong organically" and will hand Greene King a greater presence "on the growing carvery market", said the Old Speckled Hen brewer.
Separately, Greene King said that it remains confident on its full-year performance, despite tough conditions for the UK on-trade amid a weak UK economy in general. "We are confident that we will continue to deliver profitable growth over the rest of the financial year," said the group, which also brews Greene King IPA and Abbot Ale.
Own-brewed beer sales for the 38 weeks to 23 January fell by 3% in volume on the same period of the previous year, Greene King said. However, this compares to a UK ale market that shrank by 7.6% over the same period.
Last week, rival brewers Marston's and Fuller, Smith & Turner reported improved beer sales for the four months to 22 January.
31 Jan. 2011