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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Molson Coors snaps up Cornwall’s Sharp’s Brewery and Doom Bar ale

Molson Coors UK has today acquired Cornwall's Sharp's Brewery, including its Doom Bar ale band.
Founded in 1994, Sharp's Brewery is a brewer of cask conditioned and bottled beers, based at Rock in Cornwall. Doom Bar is said to already the number one selling cask brand in the south- west of England and Wales and the fastest-growing cask brand in Greater London.
Mark Hunter, chief executive, Molson Coors (UK & Ireland) said: "The Doom Bar brand is modern and progressive. It has a loyal following and excellent reputation amongst consumers and customers alike and has the potential to become a truly extraordinary brand.
"We have a wealth of experience with this type of venture and an excellent track record of building brands across all markets. We respect and want to preserve the unique culture of Sharp's Brewery and the special appeal of their brands to beer drinkers."
He said: "The team at Sharp's have a passion for brewing beer of the highest quality with the finest natural ingredients available making this a great marriage of two businesses with similar values. This is a new chapter for Sharp's Brewery and we are excited to play our part in taking Doom Bar to the next stage of its brand evolution."
Nick Baker, managing director at Sharp's Brewery, said: "We have worked exceptionally well with Molson Coors for many years and they have played an important part in the growth of Sharp's Brewery.
"We recognised that they have the capabilities, comprehensive routes to market and the culture to build on and accelerate the progress the business is making, which is why we are delighted to have done this deal.
"It was, and is, important to us to know how Molson Coors will manage Sharp's and their plan to invest in developing the brewery at Rock and the Doom Bar brand is spot on. We are excited to watch Sharp's Brewery achieve even more under their stewardship."
Stuart Howe, head brewer at Sharp's Brewery said: "We are delighted to be joining the Molson Coors team, all of whom are passionate about Sharp's Brewery and committed to the Doom Bar brand. We are incredibly proud to be voted the best regional cask beer by our customers, with the support of Molson Coors we're looking forward to being recognised as the best cask beer in the country."

Molson Coors UK

2 Feb. 2011

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