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UK. Molson Coors snaps up Cornwall’s Sharp’s Brewery and Doom Bar ale

Molson Coors UK has today acquired Cornwall's Sharp's Brewery, including its Doom Bar ale band.
Founded in 1994, Sharp's Brewery is a brewer of cask conditioned and bottled beers, based at Rock in Cornwall. Doom Bar is said to already the number one selling cask brand in the south- west of England and Wales and the fastest-growing cask brand in Greater London.
Mark Hunter, chief executive, Molson Coors (UK & Ireland) said: "The Doom Bar brand is modern and progressive. It has a loyal following and excellent reputation amongst consumers and customers alike and has the potential to become a truly extraordinary brand.
"We have a wealth of experience with this type of venture and an excellent track record of building brands across all markets. We respect and want to preserve the unique culture of Sharp's Brewery and the special appeal of their brands to beer drinkers."
He said: "The team at Sharp's have a passion for brewing beer of the highest quality with the finest natural ingredients available making this a great marriage of two businesses with similar values. This is a new chapter for Sharp's Brewery and we are excited to play our part in taking Doom Bar to the next stage of its brand evolution."
Nick Baker, managing director at Sharp's Brewery, said: "We have worked exceptionally well with Molson Coors for many years and they have played an important part in the growth of Sharp's Brewery.
"We recognised that they have the capabilities, comprehensive routes to market and the culture to build on and accelerate the progress the business is making, which is why we are delighted to have done this deal.
"It was, and is, important to us to know how Molson Coors will manage Sharp's and their plan to invest in developing the brewery at Rock and the Doom Bar brand is spot on. We are excited to watch Sharp's Brewery achieve even more under their stewardship."
Stuart Howe, head brewer at Sharp's Brewery said: "We are delighted to be joining the Molson Coors team, all of whom are passionate about Sharp's Brewery and committed to the Doom Bar brand. We are incredibly proud to be voted the best regional cask beer by our customers, with the support of Molson Coors we're looking forward to being recognised as the best cask beer in the country."

Molson Coors UK

2 Feb. 2011

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