Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. New Draught Beer Quality Resources
With that in mind, the DBQ created a series of one page flyers to communicate critical information about quality beer service to retailers. These flyers will be useful to all sectors of the craft brewing industry and will further the DBQ's stated mission to improve the quality of draught beer for all beer drinkers.
"The one-pagers allow all those who serve retail customers to point to third-party approved best-practices, with the goal of offering practical solutions to that customer," according to Rob Gerrity from Sierra Nevada Brewing Company. "With the one-pagers, draught beer operators can easily learn about the competitive advantages they need to serve the best draught beer and with the highest efficiency."
The flyers are full color, concise documents that can be downloaded and printed to use when educating retail accounts, technicians or salesmen about the basics of draught beer service. Topics include:
•Facts About Draught Beer Line Cleaning-How to keep your lines clean for best beer quality and repeat sales
•A downloadable Line Cleaning Log to print and post at each draught beer cooler
•Facts About Compressed Air-Why air should never be used to dispense draught beer
•Facts About Draught Beer Carbonation-Choosing the right dispense gas blend and gas pressure to achieve properly carbonated draught beer
•Facts About Nitro Mix - Why 25% CO2 / 75% N2 should never be used for dispensing regularly carbonated beers
•Four Keys to Excellent Draught Beer Service - Steps all retailes should take to ensure a quality pour every time
When handled properly from brewery to bar, draught beer delivers what many consider to be the freshest, most flavorful beer available to the customer.
3 Feb. 2011