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UK. Ultimalt – the ultimate malt drink

A new premium, non alcoholic malt drink has been launched in the UK. Made by malt lovers for malt lovers, this perfect combination of sweet satisfaction and rich creaminess is set to become a well known soft drink in African and Caribbean households.
ultimaltPreeminent is not only the unique glass bottle that has been designed specifically, but also the striking labels by Spear. In order to achieve the desired look for this new product Spear were on hand from inception to completion to assist with everything from design concepts to label application. The finished pressure sensitive label is created using a 6 colour screen/flexo combination. Printed on metalized film, the eye catching design is accentuated by semi opaque colours to achieve an elegant metallic sheen.
Prevalent in Africa and the Caribbean, non alcoholic malt drinks are gaining more widespread popularity in the UK and other parts of Europe. Launched this month, Ultimalt is the new face in the malt category and brand distributor, Kato Enterprises proclaim it will take malt drinks to a new level.
Mr Kayode Toyinbo, director of the leading African and Caribbean distributor Kato Enterprises Ltd. , describes Ultimalt as a malt drink like no other: “(...)The highest quality brewing processes, the beautifully engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavour fortified with B vitamins for nourishing goodness’

Spear

24 Feb. 2011

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