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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Russia to class beer as alcohol

Beer is to be legally classified as an alcoholic drink in Russia for the first time, according to a report.
It's part of the Kremlin's toughest anti-alcohol campaign since the fall of the Soviet Union.
Beer had been classified as a foodstuff which meant producers could avoid a crackdown on alcohol advertising and night-time sales says an orange news report.
But a new bill will abolish beer's special status.
“Normalising the beer production market and classifying it as alcohol is totally the right thing to do and will boost the health of our population,” said Yevgeny Bryun, the ministry of health's chief specialist on alcohol and drug abuse, was quoted as saying.
"We have been talking about and have wanted such a measure for ages. I take my hat off to the parliament."
The new law would restrict beer sales at night, ban its sale in or close to many public places such as schools, and limit cans and bottles to a maximum size of 0.33 litres, the report said.
Russia's beer consumption has more than tripled in the past 15 years, boosted by low prices, ready availability and lax regulation.
But with vodka remaining the national tipple, many Russians regard beer as a soft drink.
It's not uncommon to see men swigging a can of beer on their way to work or teenagers downing a lunchtime beer or two in the park.

25 Feb. 2011

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