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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Changes to composition Heineken Holding N.V.’s Board of Directors

The meeting of holders of priority shares of Heineken Holding N.V. will propose that Heineken Holding N.V.’s Annual General Meeting of Shareholders appoint Mrs. C. M. Kwist (43) to the Board of Directors of Heineken Holding N.V., to succeed her uncle Mr. D. P. Hoyer (71). Mr. Hoyer is due to retire by rotation and, in view of his age, will not be proposed for reappointment. The Annual General Meeting of Shareholders will be held in Amsterdam on 21 April 2011.
Charlotte Kwist is a director of Greenfee B.V., the company in which the Hoyer family has placed its interest in L’Arche Green N.V., and of L’Arche Green N.V., the company in which the Heineken and Hoyer families have combined their shareholdings in Heineken Holding N.V. L’Arche Green N.V. currently holds a 50.72% interest in Heineken Holding N.V.
Mrs. Kwist’s background is in marketing. After graduating in psychology, she worked for ten years for Procter & Gamble in a number of management positions. For the past eight years, she has been advising international brand producers and retailers as a consultant in brand management, marketing and communication. Charlotte Kwist has Dutch nationality, is married and lives in Brussels.
Mr. Hoyer has been a member of the Board of Directors since 1972. In that capacity, he has made an invaluable contribution to the achievement of Heineken Holding N.V.’s primary objective, namely to safeguard the long-term independence, continuity and stability of the Heineken group, for which the Board of Directors thanks him most sincerely.
8 Mar. 2011



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