Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Canada. Brewery expansion appealed by Creemore residents
The expansion would triple capacity of the brewery to 150,000 hectolitres per year. It's a scale that's simply inappropriate for a town the size of Creemore, opponents say.
Creemore has roughly 1,300 residents.
The brewery — owned by the Molson Coors Brewing Company since 2005 — says the multimillion-dollar expansion would be gradual, and claims it has addressed residents' complaints. But Paul Vorstermans, spokesperson for the group filing the appeal, disagrees.
“It's a quality-of-life issue, especially with the noise and the smell,” he said. “Now they'd be doing it 24 hours a day, seven days a week.”
The appeal targets changes in zoning bylaws and the official plan of Clearview Township. Those changes are massive, says Vorstermans.
“Most of the time when there are zoning bylaw changes or exemptions from the plan, they're one or two sentences talking about changing a distance from one foot to two feet or something like that,” he said. “This thing was four pages of densely packed text.”
The area where the brewery is located is zoned for residential and commercial use. The expansion plans require a change to allow industrial use, as well.
The initial expansion plans were approved by Clearview Township council and Simcoe County last year. In January, the brewery asked the council for permission to include five neighbouring lots in its plans, rather than the original three. That change must still be approved by council and the county.
An appeal to the OMB likely wouldn't be heard until fall at the earliest, Vorstermans expects.
Much of the expansion plan wouldn't be put into place for years, said Gord Fuller, brewmaster and general manager at the brewery.
It's not clear what will happen if the OMB rejects the brewery expansion, he admits.
“We've contemplated it, but we don't have a contingency plan in place,” Fuller said.
He estimates 30 new jobs would be created once the full expansion is rolled out. There are already 80 people working at the brewery.
“We believe we're good for the village, and that the village is good for us,” Fuller said. “This whole process is a plan for us to stay in Creemore.”
Keeping the brewery in town is crucial for the village's future, says Clearview Mayor Ken Ferguson. The jobs created by the brewery are economically vital, but so are the tourist visits to the brewery.
“They put Creemore on the map. The amount of tourism they've brought into the village is enormous,” said Ferguson.
In return, the municipality has invested in the area around the brewery, he added. Last year, Clearview Township spent roughly $1 million improving the streets and sidewalks around the brewery, and he doesn't want to see that go to waste.
“I don't like the idea of Creemore becoming a ghost town.”
9 Mar. 2011