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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Boston Beer 4Q Results Miss Views, Shares Fall

The Boston Beer Co. (SAM) saw its shares slide more than 7% in after-hours trading on Tuesday, after the brewing company posted fourth-quarter earnings that missed expectations.
The maker of Sam Adams forecast fiscal 2011 adjusted earnings in the range of $3.45 to $3.95 a share. The Street had predicted fiscal 2011 earnings of $3.92 a share.
The craft brewer weighed in with strong profit growth, with net income improving to $12.2 million, or 87 cents a share, compared with earnings of $7.5 million, or 52 cents a share, one year ago. The company attributed the profit growth to increased core products shipment volume and wider margins “partially offset by increased advertising, promotional and selling expenses.”
Net revenue rose 8%, to $115.7 million, compared with year-ago sales of $107.19 million.
The results missed expectations; analysts had predicted earnings of 90 cents a share on revenue of $118.53 million, according to a poll by Thomson Reuters.
"We achieved depletions growth of 12% in the fourth quarter, and total depletions for the year grew 11.5% to 30.9 million case equivalents,” said Jim Koch, chairman and founder, in a statement. “This record total depletions for the fourth quarter and full year is attributable to our strong sales execution and continued support from our wholesalers and retailers.”
Shares of Boston Beer rose 64 cents, more than half a percent in Tuesday’s session. The stock was down $6.91, or 7.35%, in electronic trading after the market closed.

9 Mar. 2011



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