Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Japan. Brewers need “some time“ before operations can resume after earthquake and tsunami
Kirin Brewery Company Limited on Monday said the main damage of the earthquake in Japan occurred at the Sendai Plant, where all facilities sustained damage including the collapse of four beer storage tanks, while the tsunami has affected product stocks. At present, operations at the Sendai Plant are suspended, with no date for resumption of operations envisaged as yet.
The Toride Plant also suffered damage to some facilities, including damage to sections of the beer storage tanks and the plant building. Kirin says it envisages that some time will be needed before operations can resume. “We are currently undertaking a detailed assessment of the damage“, Kirin said.
Safety of personnel
Kirin further said, “We are currently in the process of confirming that all our staff are safe and well. As we have not yet been able to confirm the safety of some staff members, we are working hard to complete this process.“
Impact on business performance
“We are currently assessing the damage caused by the earthquake in monetary terms and will provide prompt information if any effects on the business performance of the Kirin Group is envisaged“, Kirin announced.
Sapporo on Monday said:
1. Impact on Operations
Some buildings and equipment at SAPPORO Breweries Ltd.’s Sendai Brewery (Natori-shi, Miyagi Prefecture) and Chiba Brewery (Funabashi-shi, Chiba Prefecture) have sustained damage or been otherwise affected. Those two breweries are currently out of operation. SAPPORO Breweries is currently assessing the damage and losses to its equipment and cannot yet say when operations may be restored. Some equipment is also out of service at SAPPORO Breweries other plants and at some production facilities of SAPPORO Group subsidiaries. As inspections of those buildings and equipment are completed and their safety verified, they will be put back into service.
Product Distribution and Operation of Commercial Facilities
Shipments of SAPPORO Breweries Ltd.’s and SAPPORO Beverage Co., Ltd.’s products bound for the Tohoku, Kanto-Koshinetsu, and Greater Tokyo areas will be suspended. Shipments to these areas, except the Tohoku area, will be resumed as circumstances permit from March 16. For the time being, however, delivery of some products may be delayed.
Some of SAPPORO Lion Ltd.’s restaurants, primarily those in disaster affected areas, are currently closed for business. Opening hours of the company’s other restaurants have been shortened or adjusted as necessary given the state of infrastructure and other conditions in each area.
Properties and facilities held by Yebisu Garden Place Co., Ltd. are currently subject to some use restrictions, but no major damage was sustained to its buildings, which therefore remain in operation.
2. Impact on Financial Results
The Group said it is currently investigating what impact the earthquake will have on its financial results and will immediately disclose any relevant information if it determines that the impact may be material.
Asahi on Friday just said “In relation to the damage situation of Asahi Group, some manufacturing facilities were suffered from the earthquake, and we will continue to work however to assess the impact.“ In view of the emergency situations, the Company decided to cancel the Forum for the Shareholders scheduled to be held after the 87th General Annual Meeting of the Shareholders of the Company. However, the 87th Annual General Meeting of Shareholders of the Company will be held at 1:00 p.m., Friday, March 25, 2011 (JST) as scheduled.
Suntory seems to be less affected directly by the earthquake. The company in a statement said: “We wish to extend our condolences to those affected by the recent earthquake in the Tohoku Region of Japan.
As we of the Suntory Group would like to assist in the support of rescue and recovery efforts in the areas struck by the quake, we have today made a donation of JPY 300,000,000. Additionally, we will donate further relief supplies of one million 550ml bottles of Suntory Natural Mineral Water. 360,000 bottles were shipped immediately on March 12.
Furthermore, we are doing what we can to contribute to efforts to divert power supplies to the affected areas by turning off outdoor advertising lights and cutting back on the use of electricity at our business sites.
We pray for a quick recovery by the affected communities, and will provide continued support to that end.“
20 Mar. 2011