10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Granite City Food & Brewery to Launch Bottled Beer Line
“We are very pleased to build on our strategy of providing our handcrafted beer to our loyal consumers in locations outside of our restaurants,” said Steve Wagenheim, President and Founder of Granite City. “Over the years our beers have become some of the best handcrafted beers in the area having won numerous awards. We see this as a great branding strategy for our restaurants with the opportunity to create many more loyal customers of our fine handcrafted beers.”
The company will begin to sell three of its hand crafted beers in retail outlets in the Twin Cities, St. Cloud, Sioux Falls, Fargo and various Kansas markets beginning in April 2011. The inaugural batch to be bottled will include Northern Lager, Duke of Wellington and Brother Benedict’s Bock, three of the company's most popular beers. This inaugural batch will have a special “first-run” designation on each bottle. The hand crafted beers will be bottled at Minhaus Brewery in Monroe, Wisconsin. Associated Brewing Company (ABC) will be importing and selling the beer, in addition to handling other logistical and invoicing items for Granite City. ABC, in turn, will sell the beer to various distributors who will work with retailers throughout Minnesota, South Dakota, North Dakota, Iowa and Kansas.
“Wirtz Beverage Minnesota Beer Inc. is excited to partner with Granite City in offering high quality craft beer to the Minneapolis / St. Paul metro area,” said Scott Cairncross, Vice President of Wirtz Beverage Minnesota. “We are pleased to grow our relationship with Granite City by acting as their distributor for bottle beer, in addition to our current relationship with their arena beers.”
“We’re proud to present the new Granite City bottled beer line,” said Steve Wagenheim. “Whether they’re dining at one of our restaurants or spending an evening at home, fans of the Granite City brand can now enjoy a great handcrafted beer whenever they like.”
About Granite City Food & Brewery
Granite City Food & Brewery Ltd. is a Modern American upscale casual restaurant chain that operates 26 restaurants in 11 states. The menu features affordable yet high quality family favorite menu items prepared from made-from-scratch recipes and served in generous portions. The sophisticated yet unpretentious restaurants, proprietary food and beverage products, attractive price points and high service standards combine for a great dining experience. Granite City opened its first restaurant in St. Cloud, Minnesota in 1999. For more information about Granite City, visit www.gcfb.com.
22 Mar. 2011