The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Granite City Food & Brewery to Launch Bottled Beer Line
“We are very pleased to build on our strategy of providing our handcrafted beer to our loyal consumers in locations outside of our restaurants,” said Steve Wagenheim, President and Founder of Granite City. “Over the years our beers have become some of the best handcrafted beers in the area having won numerous awards. We see this as a great branding strategy for our restaurants with the opportunity to create many more loyal customers of our fine handcrafted beers.”
The company will begin to sell three of its hand crafted beers in retail outlets in the Twin Cities, St. Cloud, Sioux Falls, Fargo and various Kansas markets beginning in April 2011. The inaugural batch to be bottled will include Northern Lager, Duke of Wellington and Brother Benedict’s Bock, three of the company's most popular beers. This inaugural batch will have a special “first-run” designation on each bottle. The hand crafted beers will be bottled at Minhaus Brewery in Monroe, Wisconsin. Associated Brewing Company (ABC) will be importing and selling the beer, in addition to handling other logistical and invoicing items for Granite City. ABC, in turn, will sell the beer to various distributors who will work with retailers throughout Minnesota, South Dakota, North Dakota, Iowa and Kansas.
“Wirtz Beverage Minnesota Beer Inc. is excited to partner with Granite City in offering high quality craft beer to the Minneapolis / St. Paul metro area,” said Scott Cairncross, Vice President of Wirtz Beverage Minnesota. “We are pleased to grow our relationship with Granite City by acting as their distributor for bottle beer, in addition to our current relationship with their arena beers.”
“We’re proud to present the new Granite City bottled beer line,” said Steve Wagenheim. “Whether they’re dining at one of our restaurants or spending an evening at home, fans of the Granite City brand can now enjoy a great handcrafted beer whenever they like.”
About Granite City Food & Brewery
Granite City Food & Brewery Ltd. is a Modern American upscale casual restaurant chain that operates 26 restaurants in 11 states. The menu features affordable yet high quality family favorite menu items prepared from made-from-scratch recipes and served in generous portions. The sophisticated yet unpretentious restaurants, proprietary food and beverage products, attractive price points and high service standards combine for a great dining experience. Granite City opened its first restaurant in St. Cloud, Minnesota in 1999. For more information about Granite City, visit www.gcfb.com.
22 Mar. 2011