Pivnoe Delo


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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Martin ?ourek advances from Pilsner Urquell to SABMiller Europe

Martin ?ourek, 34, current manager of the Legal Department at Pilsner Urquell and a member of the board at SABMiller Brands Europe, will become the lead lawyer for Pilsner Urquell's owner, SABMiller Europe.
As lead lawyer for SABMiller Europe, Martin ?ourek will direct the law departments in 11 European countries and will report to James Wilson, CFO of SABMiller for Europe. For an expert's point of view, he will work closely with Stephen Shapiro, the director of legal services for the entire SABMiller group.
Martin ?ourek came to Pilsner Urquell eight years ago from his legal practice. In 2006, he became manager of legal services for Pilsner Urquell and was actively involved in the Finance Department as well as in the wide-ranging European section of the Legal Department.
Martin ?ourek's office will remain in the Czech Republic, though his new position will require extensive international travel across the entire region. His new position goes into effect immediately; however, he will maintain some of his current duties within the Czech Republic until his successor is properly named in a timely matter and officially takes over his duties. At the same time, he remains a member of the supervisory board of Pilsner Urquell.
Martin ?ourek comes from Plze? and graduated from the University of West Bohemia Law Academy in Plze?. He is married and has two children. He speaks English, German and Russian. He likes to devote his free time to family, golf and football, and among his interests are astrology and, of course, pilsner beer.

31 Mar. 2011



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