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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Plans to restart old Coors brewery could bring 500 jobs to Memphis

Memphis Mayor A C Wharton confirmed Wednesday that a Wisconsin-based brewer will buy the old Coors plant and spend millions to restart it.
Plans to rejuvenate the Coors beer bottling plant could create up to 500 new jobs.
"It's a great day for the Hickory Hill neighborhood," said Wharton. "Just a great, great day."
Wharton was joined by, among others, exuberant executives from Wisconsin-based City Brewing, LLC. The company plans to purchase Hardy Bottling Company on East Raines for $30 million.
"Many of our customers are growing at the rate of 15 to 20 percent a year," said City Brewing President and CEO George Parke. "The volume will come to Memphis."
What will be known as Blues City Brewery will eventually hire up to 500 new employees who will make, on average, more than $40,000 a year.
"These are real jobs, available to real people, right here in Memphis," said Wharton.
Once a bottler of brands like Schlitz and Coors, City Brewing is prohibited from disclosing which brands will be bottled on a contract basis when operations ramp up again, possibly as soon as this summer.
Like other companies that have recently announced plans to move to Memphis, City Brewing received tax breaks officials said will eventually be paid back many times over.

31 Mar. 2011



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