Controversial Scottish microbrewer BrewDog is to open its third craft beer bar in August, with the site chosen by a BrewDog fan in a competition run the company.
Like its other bars, the site in Argyle Street, Glasgow, will trade under the BrewDog name.
With a capacity of around 120, BrewDog Glasgow will offer 14 draught taps and stock beers from Stone, Three Floyd’s, Mikkeller, Struise, Nogne, O, Alesmith, The Bruery and De Dolle breweries.
Cheese and meat plates, designed to compliment specific beer styles, will be offered, along with “hop pizzas”. In total ?400,000 is being spent on refurbishing the site.
BrewDog said the venue was located after it ran a competition in November 2010 asking customers to suggest sites in their home towns.
The winning entrant will receive a ?1,000 cash prize, a lifetime discount in the bar and a paid trip to the brewery in Fraserburgh, Aberdeen, to brew their own batch of beer. The company said people are still able to suggest locations as part of the so-called “Great BrewDog Bar Hunt” — BrewDog hopes to open five bars by the end of 2011.
BrewDog co-Founder James Watt said: “Involving our customers in the growth of BrewDog is paramount, that is why the strategy to find the next bar was simple in our minds. We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them be in charge of the next venue for our expanding bar network was a no-brainer.
“2011 has already been a whirlwind for us, with the opening of BrewDog Edinburgh providing a huge highlight. BrewDog Glasgow proves we’re not going to rest on our laurels.
“Our mission is to make people as passionate about beer as we are and our network of bars not only poses a threat to the insipid yellow mainstream lagers that populate the on trade, it provides an alternative to the drab, soulless, unimaginative bars that peddle them.”