Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Namibia Breweries’ operating profit rises 19% for the six month period ended 31 December 2010
The Namibian market continues to remain a significant contributor to total revenues and earnings, Namibia Breweries said. Overall domestic volumes grew by 7% compared to the previous period. Tafel Lager and Windhoek Draught saw significant growth compared to last year resulting in a very strong balanced beer portfolio. The Windhoek Draught brand was extended into a 750ml returnable pack and this new pack size was launched in September 2010. The new pack size has been well received by our consumers and to date this has delivered steady growth for the brand.
The South African Joint Venture (DHN Drinks (Pty) Ltd) continued to grow in a competitive beer market and this was ahead of the total RSA beer market growth. The Windhoek Trade mark also grew in the period, with Windhoek Draught particularly doing well in both can and the 440ml bottle. NBL’s income from DHN (incl. royalties, manufacturing margin and share of associate) is up substantially.
Exports (excluding South Africa)
Volumes in the remainder of the company’s exports also grew. This was attributed to Windhoek Lager and Windhoek Draught. NB’s brands continued to grow in Botswana despite the government introducing a 30% alcohol levy in November 2008, which was increased to 40% in December 2010.
Namibia Breweries remain positive that the second half of the financial year will deliver further growth. Maintaining margins through continued focus on production efficiencies will remain a key focus point going forward. The business has made some significant investments into the Windhoek production site and much of this is due for commissioning in the second half of the financial year. “This will ensure that the brewery is in a position to support our growth”, it said.
7 Apr. 2011