10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Namibia Breweries’ operating profit rises 19% for the six month period ended 31 December 2010
The Namibian market continues to remain a significant contributor to total revenues and earnings, Namibia Breweries said. Overall domestic volumes grew by 7% compared to the previous period. Tafel Lager and Windhoek Draught saw significant growth compared to last year resulting in a very strong balanced beer portfolio. The Windhoek Draught brand was extended into a 750ml returnable pack and this new pack size was launched in September 2010. The new pack size has been well received by our consumers and to date this has delivered steady growth for the brand.
The South African Joint Venture (DHN Drinks (Pty) Ltd) continued to grow in a competitive beer market and this was ahead of the total RSA beer market growth. The Windhoek Trade mark also grew in the period, with Windhoek Draught particularly doing well in both can and the 440ml bottle. NBL’s income from DHN (incl. royalties, manufacturing margin and share of associate) is up substantially.
Exports (excluding South Africa)
Volumes in the remainder of the company’s exports also grew. This was attributed to Windhoek Lager and Windhoek Draught. NB’s brands continued to grow in Botswana despite the government introducing a 30% alcohol levy in November 2008, which was increased to 40% in December 2010.
Namibia Breweries remain positive that the second half of the financial year will deliver further growth. Maintaining margins through continued focus on production efficiencies will remain a key focus point going forward. The business has made some significant investments into the Windhoek production site and much of this is due for commissioning in the second half of the financial year. “This will ensure that the brewery is in a position to support our growth”, it said.
7 Apr. 2011