Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Tanzania: TBL’s Mbeya Plant Starts Exporting Beer to Zambia
The company's Mbeya plant manager, Mr Calvin Msuya, said recently that TBL dispatched some 1,500 cases of Castle lager beer (500ml) to Zambia.He said the beer was produced on February 28, 2011 at TBL Mbeya Brewery, which has six months shelf life.
"The beer, produced on February 28, 2011, left the brewery on March 31, 2011 on truck number T178 BNU, trailer No. T622 AMZ," he said, attributing the move to the growth of regional trade within Sadc [Southern African Development Community] member states. The company is also exporting its beer brands to the Democratic Republic of Congo.
TBL is already exporting beer to East African Community (EAC) member states of Kenyan and Uganda. Tanzania belongs to both Sadc and EAC trade blocs.Recently, TBL's sales and distribution director, Mr Nicholas Brooks, said his company was looking forward to start selling its products in the Great Lakes Region and overseas. "It's something we are looking at and it may start this year if all goes well," he said recently.
The company builds its reputation on brands such as Kilimanjaro and Safari Lager.TBL is part of SABMiller, which is the world's second largest brewer.
According to TBL marketing director, Mr David Minja, plans are underway for the company to launch a new product that will be consumed by low income earners, noting however that extra efforts will also be put in place to strengthen its existing brands.The new brand will be known as Eagle Lager, which would be sold at an affordable price.
7 Apr. 2011