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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Tanzania: TBL’s Mbeya Plant Starts Exporting Beer to Zambia

Dar Es Salaam — Tanzania Breweries Limited (TBL), a subsidiary of South Africa's SABMiller, has started exporting its beer brands to Zambia, thanks to its new $55 million Mbeya brewery.
The company's Mbeya plant manager, Mr Calvin Msuya, said recently that TBL dispatched some 1,500 cases of Castle lager beer (500ml) to Zambia.He said the beer was produced on February 28, 2011 at TBL Mbeya Brewery, which has six months shelf life.
"The beer, produced on February 28, 2011, left the brewery on March 31, 2011 on truck number T178 BNU, trailer No. T622 AMZ," he said, attributing the move to the growth of regional trade within Sadc [Southern African Development Community] member states. The company is also exporting its beer brands to the Democratic Republic of Congo.
TBL is already exporting beer to East African Community (EAC) member states of Kenyan and Uganda. Tanzania belongs to both Sadc and EAC trade blocs.Recently, TBL's sales and distribution director, Mr Nicholas Brooks, said his company was looking forward to start selling its products in the Great Lakes Region and overseas. "It's something we are looking at and it may start this year if all goes well," he said recently.
The company builds its reputation on brands such as Kilimanjaro and Safari Lager.TBL is part of SABMiller, which is the world's second largest brewer.
According to TBL marketing director, Mr David Minja, plans are underway for the company to launch a new product that will be consumed by low income earners, noting however that extra efforts will also be put in place to strengthen its existing brands.The new brand will be known as Eagle Lager, which would be sold at an affordable price.

7 Apr. 2011

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