Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ukraine. “Lvivske” beer will be sold in the new PET-bottle
According to the studies more and more beer lovers prefer PET-packaging in recent years because such bottles are light, easy to use and cheaper. It should be noted that in 2010 the market share of beer in the PET-packaging increased by 1% compared with 2009. Number of sales of beer in PET for the same period increased by 7% beating the numerical value of sales of beer in the glass bottles. During the first quarter of 2011 the share of beer sold in PET makes up 49.2% — almost half of the total beer market of Ukraine.
Therefore, considering the consumers' tastes and needs TM "Lvivske" decided to make a favorable offer for its fans — the favorite beer in a new convenient bottle format. Moreover, from March to June beer in new 1.5 l PET can be purchased at special price, saving 20% of its value. At the moment, "Lvivske 1715" and "Lvivske Svitle (Light)" in 1.5 l bottles will be sold only in the central, western and north-western regions of Ukraine.
The manufacturers hope that the new benefit packaging will become popular among many lovers of "Lvivske" beer.
It should be noted that the PET-packaging format of 1.5 l is new for the Ukrainian beer market. By this time beer in 1 and 2 l PET-bottles was sold on a regular basis.
According to the data of AC Nielsen Research Company, the share of TM "Lvivske" at the end of 2010 made up 10.6% by volume. It is expected that the launch of the PET-packaging format which is new for Ukraine will strengthen the position of "Lvivske" on the beer market in general and in the rapidly growing segment of PET-packaging in particular.
Andrey Otroschenko, Marketing Director of Local Trademarks at "Slavutich", Carlsberg Group: "Lvivske" is one of the most popular beer brands of the Ukrainians. Its most popular brands are "1715" and "Svitle (Light)". We always try to make some interesting offers to our customers. We hope that the new bottle which is convenient for the beer will please our fans who will be happy to savor their favorite beer".
15 Apr. 2011