The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Ukraine. “Lvivske” beer will be sold in the new PET-bottle
According to the studies more and more beer lovers prefer PET-packaging in recent years because such bottles are light, easy to use and cheaper. It should be noted that in 2010 the market share of beer in the PET-packaging increased by 1% compared with 2009. Number of sales of beer in PET for the same period increased by 7% beating the numerical value of sales of beer in the glass bottles. During the first quarter of 2011 the share of beer sold in PET makes up 49.2% — almost half of the total beer market of Ukraine.
Therefore, considering the consumers' tastes and needs TM "Lvivske" decided to make a favorable offer for its fans — the favorite beer in a new convenient bottle format. Moreover, from March to June beer in new 1.5 l PET can be purchased at special price, saving 20% of its value. At the moment, "Lvivske 1715" and "Lvivske Svitle (Light)" in 1.5 l bottles will be sold only in the central, western and north-western regions of Ukraine.
The manufacturers hope that the new benefit packaging will become popular among many lovers of "Lvivske" beer.
It should be noted that the PET-packaging format of 1.5 l is new for the Ukrainian beer market. By this time beer in 1 and 2 l PET-bottles was sold on a regular basis.
According to the data of AC Nielsen Research Company, the share of TM "Lvivske" at the end of 2010 made up 10.6% by volume. It is expected that the launch of the PET-packaging format which is new for Ukraine will strengthen the position of "Lvivske" on the beer market in general and in the rapidly growing segment of PET-packaging in particular.
Andrey Otroschenko, Marketing Director of Local Trademarks at "Slavutich", Carlsberg Group: "Lvivske" is one of the most popular beer brands of the Ukrainians. Its most popular brands are "1715" and "Svitle (Light)". We always try to make some interesting offers to our customers. We hope that the new bottle which is convenient for the beer will please our fans who will be happy to savor their favorite beer".
15 Apr. 2011