10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
China. Tsingyuan Holding’s revenue soars 339% to $52.3 Million
Zhang Dingyou, Chief Executive Officer, commented, “We are very pleased to report a 339 percent increase in revenue to $52.3 million for 2010 and a 393 percent increase in net income to $8.3 million for the full year. In 2010, we produced 72,770 metric tons of malt products and 6,159 metric tons of beer products compared to just 17,592 metric tons and 878 metric tons of malt products and beer products, respectively, in 2009. As the largest malt producer and one of the leading beer producers in Shandong Province, we benefit from economies of scale and a broader distribution network than our local competitors. Additionally, by internally producing the malt for our beer, we are able to keep costs low and offer attractive incentives to our beer distributors. Our malt is now distributed to breweries across three provinces, our beers are distributed by retailers in seven provinces, and we look forward to further expanding our footprint in the coming months and years. Lastly, as we further increase our capacity utilization we expect to benefit from significant operating leverage and thereby increase profitability as we continue to raise our production levels. ”
Mr. Zhang continued, “The beer industry in China continues to grow rapidly and Chinese consumers perceive Tsingyuan beer to be an excellent value that is well-crafted yet moderately priced. Given the rapid urbanization, increasing disposable income of the Chinese consumer, and the relatively low per capita consumption of beer in China, we believe the demographic trends that have helped bolster domestic beer demand will continue for many years. Our 2010 performance clearly demonstrates that we are well-positioned to exploit the growth trends in this rapidly evolving market.”
2010 Financial Highlights
Revenue for the year ended December 31, 2010, increased 338.8% to $52.3 million, as compared to $11.9 million for the 2009. Gross profit increased 345.7% to $11.8 million, as compared with $2.6 million for 2009. Operating income increased 371.2% to $11.0 million as compared with $2.3 million for 2009. Net income for 2010 increased 392.5% to $8.3 million, or $0.07 per basic and diluted share, as compared with $1.7 million, or $0.01 per basic and diluted share, for 2009.
The Company ended the year at December 31, 2010, with $1.1 million in cash and cash equivalents, no debt and $21.2 million of shareholder’s equity.
About Tsingyuan Holding Inc.
Tsingyuan Holding Inc., located in Shandong province, is a leading manufacturer and distributor of brewer’s malt and beer throughout northern and eastern China. Tsingyuan Holding has two business lines: brewer’s malt and beer production. The brewer’s malt is currently shipped to brewers in three provinces across China. The beer products are distributed throughout seven provinces, and are well-renowned for their high quality yet affordable price. The company utilizes the latest German brewing techniques and uses the highest quality barley, water and hops. Tsingyuan promotes eight products under its trademarked brand names “Qinglin,” “Qingyi,” and “Qingyuan.”
21 Apr. 2011