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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan’s Sapporo Eyes Beer Shipments at Pre-Quake Levels in May

Sapporo Breweries Ltd. expects shipments of key beer beverages to return to pre-disaster levels next month, Sapporo Holdings Ltd. President Tsutomu Kamijo told The Nikkei in a recent interview.

With time still needed to fully restore production capacity, Kamijo explained that output of brands other than such key ones as Black Label, Yebisu and Mugi to Hop will be curbed.

Production of some beers, like Off no Zeitaku, has been put on ice.

Shipments from the earthquake-hit Chiba brewery will recover to 80 per cent of pre-quake levels by the end of this month. A portion of the brewery was reopened at the end of March, and the entire set of production processes, including wort boiling, will be brought back onstream this month.

Sapporo's Sendai plant, which suffered much devastation, aims to resume canning stored beer in May. But the brewer has yet to decide when to restart full-scale manufacturing processes. Shipments will be offset via ramped-up output at three undamaged plants in Shizuoka Prefecture and elsewhere.

Although Sapporo sees itself getting shipments back to normal ahead of the peak demand season of summer, uncertainties remain, including "the fallout from restricted electricity supply," Kamijo said.

21 Apr. 2011

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