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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Beer sales fall by 3.8% in the first quarter of 2011

Beer sales fell by 3.8% in the first quarter of 2011 compared to the same period in 2010, according to the British Beer & Pub Association.

The latest UK Quarterly Beer Barometer revealed that both the on and off-trade showed a decline of 3.8 per cent for the period. However, the decline of sales in pubs has slowed, following an 8.8% fall in the same period in 2010. This is the lowest first quarter decline since 2005.

The BBPA predicts that the good weather over Easter, and the extended bank holiday season may help the second quarter figures.

Brigid Simmonds, BBPA Chief Executive, said: “Taken together, the fall in sales, and the impact of the Budget shows sales in the sector are still fragile.

However, the on-trade’s performance relative to the off trade has improved - and quarter two will be helped by the bank holiday bonanza and the good weather.

"While it’s a pity that any recovery will be undermined by the huge tax hike, we still must make the most of the bank holiday season, and enjoy a celebratory beer or two in the nation’s pubs in the coming days.”

27 Apr. 2011

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