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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asahi Breweries 1Q Group Net Profit Y3.64 Billion Vs Y4.00 Million

Asahi Breweries Ltd. (2502.TO) said Thursday its net profit surged during the fiscal first quarter ended March 31, as lower advertising outlays canceled out a special loss caused by the March 11 earthquake and tsunami.

The Tokyo-based beer maker reported a group net profit of Y3.64 billion for the three months, compared with a profit of Y4 million in the same period a year earlier.

The company said it booked a special loss of Y6.9 billion related to damages to its brewery at Fukushima in northern Japan among other facilities, which were hit by the March 11 disaster. The company aims to resume operations at the brewery by summer.

The lost production at the plant prompted Asahi to concentrate on its mainline products, thus pushing back the planned launch of some of new products. That led to fewer outlays on sales promotion, helping to underpin its bottom line.

Beer demand is usually weak during the January-March period, and Japanese breweries spend heavily to promote new products ahead of the peak summer season. That often causes relatively low profits, and sometimes losses, at brewers.

Asahi registered sales of Y280.22 billion, down 1.4% from Y284.12 billion in the same period a year earlier, while it had an operating profit of Y7.41 billion, better than a loss of Y2.46 billion a year earlier.

For the full business year ending Dec. 31, the company left its profit and sales outlook unchanged. It continues to forecast a net profit of Y57 billion, an operating profit of Y107 billion and sales of Y1.490 trillion.

The company's earnings are based on Japanese accounting standards.

29 Apr. 2011



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