10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Russia. Baltika Breweries Announces Share Buyback
- category (type) of shares to be bought back: ordinary and preference type "A" registered shares having a nominal value of 1 RUB each.
- number of shares to be bought back: up to 7,585,730 ordinary registered shares and up to 616,329 preference type "A" registered shares.
- buyback price for each share: 1,407 RUB for one ordinary share and 1,286 RUB for one preference type "A" share.
- form and term of payment: the shares shall be paid in cash, in roubles, within 7 business days from the date the shares are credited to the Company account in the Company’s register of shareholders.
- share buyback period: from 1 June 2011 to 22 July 2011 (inclusive). Applications to participate in the share buyback must be submitted from1 June 2011 to 20 June 2011 (inclusive).
As a result, the buyback amount shall correspond to up to 5% of Baltika’s share capital. A maximum of RUB 11.5bn will be used for the buyback.
The combination of interim dividends and share buybacks is a common international practice and well-regarded among international investors. The Board of Directors believes that this combination of an interim dividend and a buyback at a premium is in the interests of Baltika shareholders.
The low liquidity of Baltika shares has made it difficult for shareholders to exit their investment in the company. The buyback will give shareholders an opportunity to exit their investments in a cost-effective way and will allow shareholders, in particular, sell their shares at a premium to the market price, without transaction costs, broker fees, exchange services or commissions, and other costs, related to market share sales. The sales of shares directly to the company allows potential risks, connected with sales of shares to third parties, to be minimized.
In accordance with legislation, the shares bought during the buyback should be sold at market price or cancelled with a corresponding decrease of the share capital of the company within12 months after the buyback.
The Company’s issued share capital consists of 151,714,594 ordinary shares and 12,326,570 type "A" preference shares. The nominal value of each ordinary and preference share is RUB 1. The Company’s issued share capital totals RUB 164,041,164.
For the last several years the Company’s shares (ordinary and preference) have been traded on stock exchanges and over-the-counter markets. The shares are traded on two Russian trade stock exchanges: the RTS Exchange (since 2001) and Moscow Inter-Bank Currency Exchange (since 2003). At present the Company’s shares in circulation on the stock exchanges are included in the section of the List of ‘Securities allowed to circulate but not included in the quotation lists.’
29 Apr. 2011