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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Gambia. Banjul Breweries launches new Castel beer

Banjul Breweries Limited, the elite beverage company in The Gambia on Thursday evening introduced a new product called the ‘Castel Beer' in the beverage market industry at the Scene Bar and Restaurant situated along Lemon Creek, Bijilo.

The product that has 5.2 percent of alcohol is the latest of its kind that Banjul Breweries has introduced to its esteemed customers. The event followed the introduction of other new brands on a very regular basis. The company always strives to bring quality and satisfaction to their customers.

Speaking at the launching ceremony, Fatou Sinyan Mbergan, the financial controller and administrator at Banjul Breweries reiterated the company's commitment and dedication to the customer’s satisfaction. She said that with the successes registered by the company in the Julbrew Lager Beer, Banjul Breweries deemed it necessary to produce Castel Beer in The Gambia and introduce it to their beer clientele, especially to the tourists. “The newly introduced beer ‘Castel Beer', she added, “carries the name of Pierre Castel, the proud owner of Banjul Breweries and 70 other Breweries spread in 24 African countries.”

According to her, the Castel Beer is already making its mark in other African countries, which she profoundly said; Banjul Breweries will make a winner in The Gambia. She further went on point out that the beer has been specifically formulated for Africa and it is a premium lager beer containing 5.2 percent alcohol which is also flavoured with a rich banana and gingerbread aroma and fully rounded spicy flavour. “The label is rich brilliant gold,” she added.

She said that Banjul Breweries has a marketing plan that will promote Castel Beer into becoming a household name. She used the occasion to thank, on behalf of the Board of Directors and Management of Banjul Breweries LTD, the government of The Gambia for its support towards the business and tourism sector in The Gambia, the hotels, bars, restaurants and distributors for their continuous support.

Shealso thanked Joao Carlos Ferreira, the brew master for making this excellent beer. She thanked the team at Banjul Breweries for their loyalty and hard work.

Franck Boeuf, sales and marketing manager at Banjul Breweries said it is because of the good relationship they have with their customers, distributors, the local market and the Gambian people in general that they registered the success they did. He said that the introduction of the Youki family made significant contribution to their success and added that they have seven different flavours including Vimto, Malta and Fruit Cocktail that give them a good coverage of the market for the past years.

He said that the introduction of the new beer will help stop more importation from outside The Gambia. He revealed that they are also looking for ways of developing the business, the production, the skills and knowledge of the Gambian people working with them.

The sales and marketing manager further outlined some of their contributions towards the development of the country particularly in the areas of sports and health. He finally thanked the Gambian people for supporting their business.

Joao Carlos Ferreira, the brew master and technical manager at Banjul Breweries also joined his colleagues in expressing delight over the launching of the new product which he said is a premium beer with high standards. He adding that he hoped the consumers will love the new product. He also said that their prime objective is to improve constantly on their products.

In his statement, Borri Darboe, sales and marketing supervisor/administrator at Banjul Breweries was realistic in pronouncing confidentialities of the new product which he said is aimed at providing their esteemed customers quality with difference. Some of their customers, he added, are enormously in love with their famous Julbrew Lager Beer brand which he said gives their customers the desired taste of a beer. He added that the launching of the new product is of paramount importance to them as service providers. He sincerely acknowledged the contribution of their customers particularly those in the tourism industry.

He said much is expected of them, especially in the provision of the needs of their customers. He pointed out that coming together as a family will boost the already existing relationship between them and their customers which he said is characterized by trust and understanding.

10 May. 2011

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