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Consolidated Breweries may acquire Benue, Champion breweries

Consolidated Breweries (CB) Plc may be at the verge of acquiring Benue Breweries Limited and Champion Breweries Plc if the planned acquisition of the majority shares of both brewers gets the approval of its shareholders, as it fetes distributors.

Mr. Ed Weggemans, General Manager, Commercial, disclosed this at the 2010 customers conference in Enugu, tagged, A Winning Partnership: Mission Possible’, and reward for its distributors porformance for the year ending May 2010, where he said the company recorded improvements in all indexes of its growth, while pointing out that the company was appreciative of the distributor’s performances which contributed to the growth recorded by the company in 2010.

The General manager explained that the planned acquisition of Benue Brewery Ltd, and Champion Breweries Plc would impact positively on the fortunes of Consolidated Breweries, if approved by Consolidated Breweries shareholders, which he said is currently coping with limited scope for future expansion and growth due to capacity constraints.

Weggemans, while sharing business plan for 2011 with the distributors said, 2010, though challenging, was nonetheless a successful year for the company and its business partners.

According to him, “Consolidated Breweries, as a proactive company, is seizing opportunities provided for business growth. AWe have continued the upgrading of our brands and have witnessed especially good results from our flagship brand A33? Export while other brands, Turbo King, Hi-Malt and Maltex showed significant growth,” he said.

He went further to say the company is also consolidating on the acquisition of DIL/Maltex brand after the brands successful re-launch has restored the brands to their true position.

Inn distributors award, customers were for the Highest Volume Sold for each brand in the company’s portfolio. The Managing Director’s prize for outstanding growth in 2010 was a 3.5-ton, 400 crates capacity fully branded delivery truck which was won by Mr Uche Emmanuel Alaribe, Managing Director, Uche Alaribe & Sons Enterprises.

In a related development, the high point of the Award was the raffle draw in which in which a 3.5 ton 400 crates capacity fully branded delivery truck was won by Mr Silas Nnawuba, Managing Director, Silas Nnawuba & Co, based in Owerri.

30 May. 2011

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