Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Ukrane. “Slavutich”, Carlsberg Group will Purchase a Batch of Hops from a Ukrainian Producer
"Slavutich" company has a single list of requirements for raw materials suppliers regardless of a country of origin. After being audited at the research center of "Carlsberg" in Strasbourg (France) the products of each new supplier are launched into production. Each brewery's laboratory of Carlsberg group checks incoming inspection of raw materials, key parameters at each stage of production, as well as indices of finished products. Only after the company is confident in the stability of quality characteristics of raw materials the supplier has an opportunity to take part in the tender and if it is satisfactory to get a yearlong contract.
The hops of "Schedry Urozhay" has passed all the necessary stages of the internal check of Carlsberg group and meets the approved specification according to the conclusion of the internal audit. For its strategic cooperation "Schedry Urozhay" actively works at further production development, implementation of the quality management system and elimination of the defects identified during the audit of the company "Slavutich", Carlsberg Group.
It should be reminded that this cooperation was the result of meeting of the beer industry leaders with representatives of the Association of the hop growers of Ukraine which was held in February 2011. During the negotiations "Slavutich" and other industry representatives expressed their intention to go fully over the Ukrainian hops if the domestic raw materials will meet the brewers' requirements. Among more than 10 Ukrainian suppliers who participated in the event only "Schedry Urozhay" agricultural firm expressed its desire to continue negotiations and fulfill necessary procedures for cooperation.
Ruslan Melnik, National Top Brewer at "Slavutich", Carlsberg Group: "Our technologists are generally satisfied with the supplier's work. Currently, the agricultural firm is eliminating our comments on the audit, and we will start the practical part of our cooperation immediately. We hope that after testing the Ukrainian hops our desire to work with domestic suppliers will be realized in the long-term partnership."
17 Jun. 2011