10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. New ‘Sonic’ Will Sell Beer and Wine
It's not clear exactly when the restaurant will start serving brewskies and burgundy. Corporate officials said they don't plan on offering alcohol at any other locations, although the Homestead Sonic is one of the chain's first locations in Miami-Dade County.
Since it opened earlier this month, Homestead's Sonic has been different. Sure, there are the typical drive-in stalls and carhops on roller skates that Sonic is known for. But this restaurant also features a beach-themed outdoor seating area with umbrellas and white sand, and the "o" in Sonic's logo is replaced by a red-and-blue beach ball. There are also several flat screen TVs hanging outside.
"We're only planning on doing this in the Miami market, so we thought, "Let's really try to make it something special,'" said Drew Ritger, Sonic's vice president of business analysis and development.
Though the restaurant is known for its drive in, alcohol will only be served on the patio area. Servers will receive special training and quarterly inspections, Johnny Winton, one of the franchise owners, told council members Wednesday night.
"We think its irresponsible to have someone drive up and we hand a beer out the window," Winton said. "That doesn't make sense at all. We're trying to have a family-friendly atmosphere out on that patio."
In Florida, it's illegal to have an open alcoholic beverage in a car, even if it's parked.
Winton, a former Miami city commissioner, was removed from office in 2006 by then-Gov. Charlie Crist after Winton was arrested at Miami International Aiport. Police said Winton had become "loud and abusive" with American Airlines staff after his flight was canceled, then told police "go f--- yourselves" before finally physically striking the arresting officers.
In 2007, Winton agreed to a plea deal that called for charges of felony battery on a police officer to be dropped, and he was convicted only on misdemeanor battery and disorderly intoxication charges. He received two years' probation.
Richard Turner, a spokesman for the Florida Restaurant and Lodging Association, said it isn't such a stretch for a quick-serve establishment such as Sonic's to serve beer and wine. Restaurants featuring speciality burgers and beers are trendy now, he said. And, with a rough economy and stiff competition, restaurants have to try harder than ever to attract diners.
"They're trying so much to stay in business and find new things for customers," Turner said. "What's amazing about the American consumer is their needs are always changing."
The Miami Herald
28 Jun. 2011