The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
SABMiller May Struggle to Increase $10 Billion Foster’s Bid on Few Savings
The maker of Peroni should be able to cut A$150 million of costs at the Melbourne-based beermaker in the six years after a deal, according to the median estimate of nine analysts surveyed by Bloomberg. That would be proportionally less than the $2.25 billion of savings expected to be generated by InBev NV’s $52 billion takeover of Budweiser maker Anheuser-Busch Cos. in 2008.
Foster’s shares are trading 5.9 percent above the A$4.90 a share offer as investors bet on a higher bid. Were SABMiller to raise the offer to yesterday’s closing price of A$5.15 a share, it might have to derive the equivalent of A$322 million of savings to meet its goal for return on capital from the deal, according to Martin Deboo, an analyst at Investec Securities in London. That may be a big ask, even for a company renowned for improving the operating performance of acquired businesses.
SABMiller’s ability to make savings from buying Foster’s is “certainly not the same sort of situation as Bud was. Bud was really flabby,” said Jonathan Fell, an analyst at Deutsche Bank AG in London. “I’m sure there are things SABMiller can do to improve Foster’s, but it’s not at the same level as Bud was.”
Buying a business that already has among the highest margins of all the major brewers means it may be difficult for SABMiller to make major improvements. Foster’s beer business had a margin, which measures earnings before interest and taxes as a proportion of revenue, of 37 percent in the 12 months ended June 2010, the highest of any independent brewer in the world.
“This isn’t as obvious a situation as a brewer in a market buying out another brewer with some overlapping breweries,” said Carl Short, an analyst at Standard & Poor’s in London. “Given where they’re starting from with the Ebitda margin being as high as it is, is there a natural ceiling?”
SABMiller may be able to increase margins at Foster’s by raising beer prices, Short said. “The bigger global player is bringing some of their expertise, not just in production, but also in revenue management, to the indigenous player. That’s what SABMiller’s going to be looking to bring to Foster’s.”
Foster’s shares rose 0.8 percent to A$5.19 at the 4:10 p.m. close of Sydney trading. The stock has surged 15 percent since June 20, the day before the brewer disclosed the bid.
Cost-cutting avenues open to SABMiller might include closing the Australian company’s Abbotsford brewery in Melbourne in favor of a cheaper location, as well as saving cash by group procurement of ingredients and packaging, analysts said.
Still, any margin improvements may be weighed down should SABMiller increase advertising and promotional investments at Foster’s to boost the Australian brewer’s revenue.
SABMiller has said it can improve sales at Foster’s, which has endured years of market-share decline, though still controls about half of the country’s beer market. Australia has among the highest level of beer consumption in the world, which may restrict potential sales improvements, said Trevor Stirling, an analyst at Sanford C. Bernstein in London.
Foster’s presents “significantly” lower sales-growth opportunities than were available to Heineken NV (HEIA) from its acquisition of the beer unit of Mexico’s Fomento Economico Mexicano SAB in April last year, Stirling said. Heineken beat off competition from SABMiller for the Mexican brewer.
“The market is a bit skeptical about how much of the synergies SABMiller say they’re going to get will be revenue- driven,” said Deutsche Bank’s Fell.
Buying Foster’s would also reduce the proportion of profit that SABMiller gets from developing countries, which Stirling said is a concern to “a sizable number” of its shareholders.
The world’s second-largest brewer by the amount of beer sold gets about 84 percent of earnings from emerging regions, which helped it improve volume sales last year compared with declines excluding acquisitions at smaller rivals Carlsberg A/S and Heineken. Adding Foster’s would reduce the proportion to about 74 percent by 2014, Stirling estimates.
While SABMiller may struggle to justify raising its offer, it is unlikely to succeed without doing so. The bid for Foster’s represents about 12.5 times the brewer’s estimated 2011 earnings before interest, tax, depreciation and amortization, a lower multiple than the 13.3 times average of brewing mergers and acquisitions since 2000, according to analysts at Investec.
“I’d be surprised if they gained the Foster’s board’s approval at the current price,” S&P’s Short said. “It seems clear to me that SABMiller would very much like this to be an agreed deal. To get that, they would have to be a bit more generous than the opening gambit.”
Still, Deutsche Bank’s Fell said he has “few doubts about SAB’s ability to make the transaction an operational success.”
The brewer has a “strong record of improving the operational performance of acquired companies,” analysts including Andy Ford at MF Global in London wrote in a note.
“This is a deal that if they can get done at an attractive price, it’ll be a component to the SABMiller overall growth story,” said Thomas A. Russo, a partner at Gardner Russo & Gardner who holds about $300 million of SABMiller shares.
5 Jul. 2011