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Bralirwa, Heineken’s Rwandan Unit, Raises Beer Prices

Bralirwa SA, a locally listed Rwandan unit of Heineken NV (HEIA), will raise the price of its biggest-selling beers to compensate for the rising cost of importing corn, malt and sugar into the country.

The Kigali-based company will increase the price of a 720 milliliter bottle of its Primus brand by 17 percent to 700 Rwandan francs ($1.16) and a 650 milliliter bottle of its Mutzig brand 13 percent to 900 francs, Alexander Koch, the company’s commercial director, told reporters in Kigali today.

The two brands account for more than 50 percent of Bralirwa’s sales.

12 Jul. 2011

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