Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Japan. First-half beer shipments fall to record low since 1992
During the first half of this year, shipments of “regular” beer fell by 4.8% and “happo-shu” low-malt beer by 12.5% year-on-year, Asahi Breweries reported.
In contrast, shipments of third-category beer increased by 3.2% during the six-month period compared to the same period in 2010.
The record low in shipments is mainly due to the devastation caused by the earthquake and tsunami in March, that damaged breweries while interrupting beer transports. But beer shipments decreased clearly by 11.0% in June, a figure larger than the 5.3% drop in March, according to Asahi. The drop is also attributed to fewer after-work drinking parties and retailers’ refraining from special sales following the March disaster. Another reason might be the newfound popularity of “retro drinks” such as highballs or whiskey and soda, which were already affecting beer shipments before March, it is reported. The lower demand is also due to the earlier than usual start of the rainy season that also dampened Japan’s beer shipments.
All five largest brewers reported drops in shipments in the period and the rankings remained unchanged from the same period in 2010.
Asahi Breweries Ltd. with a market share of 37.8% is still number one in Japan’s beer market.
Kirin Brewery Co. ranks second at 36.1%.
Suntory Liquors Ltd. holds 13.6% of the market, followed by Sapporo Breweries Ltd. at 11.6% and Orion Breweries Ltd. at 0.9%.
(One case contains the equivalent of 20 633-milliliter bottles.)
15 Jul. 2011