Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
UK. Heineken to unveil deliveries shake-up
Under the terms of the scheme, any pub unable to place the minimum weekly order will either be asked to order every two weeks, or be passed the details of local wholesalers.
Licensee John McMennum, of the Sportsman Inn, Toft Hill, County Durham, has called the situation “horrendous”.
He is concerned as he orders not just his beer and cider through the brewer but also packaged drinks such as Red Bull and J20, and cleaning products.
He said: “We are a freehouse and struggling to keep afloat. We are going to get sidelined and have to go to a wholesaler but we don’t get the same level of discount with them. I don’t know what our future holds.”
David Jones, a spokesman for Heineken UK, said: “Heineken UK is introducing a minimum-delivery scheme from 1 August in order to address the disproportionately high financial and environmental costs associated with the delivery of small orders.
“The small percentage of our customers who are unable to place a weekly order of three kegs or more of beer and cider will be asked to consider placing orders on either a fortnightly or monthly basis.
“Alternatively, we can recommend wholesalers in the area who supply our brands and they may be able to offer more flexible deliveries.
“As a responsible brewer, Heineken UK is committed to reducing the environmental impact of its business and this change to our delivery patterns will contribute towards this aim.”
15 Jul. 2011