Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Sapporo deal strengthens Coopers premium beer grip
Woolworths previously held an exclusive licence to import Sapporo, but the beer will now be made in Australia for the first time and sold throughout Australia, New Zealand, and the Pacific Islands using Coopers' distribution operation. The deal comes as brewers fight it out for control of premium beers, especially imports, as local mature brands, such as VB (brewed by Foster's) and Tooheys (brewed by Lion Nathan), experience flat sales.
Adelaide-based Coopers remains the largest independent brewer in Australia. It has experienced strong growth from its portfolio of premium and craft beers.
Advertisement: Story continues below A contract between Coopers and Sapporo was signed last night at Sapporo's headquarters in Tokyo, with Coopers managing director Dr Tim Cooper and Premium Beverages managing director Bruce Siney in Japan to seal the deal.
Premium Beverages is 80 per cent owned by Coopers and handles the beer company's distribution operations.
The new deal is part of a push by Sapporo to expand its reach in the South Pacific. The beer sells about 100,000 cases a year in Australia.
Under the terms of the agreement, Coopers will brew Sapporo Premium Beer at its Regency Park brewery in Adelaide, with sales and distribution to be handled by Premium Beverages, from October 1.
Foster's Group said it expected to receive about $390 million in total from the Australian Tax Office after the conclusion of its long-running Ashwick tax litigation in May. It had received progress payments so far of $317 million from the Tax Office.
However, Foster's does not expect to be able to frank its final 2011 dividend and will be unable to frank subsequent dividends until it resumes paying Australian tax.
20 Jul. 2011