The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
A breakthrough decision of the Milan Court of Appeal is opening the door for the Budweiser Budvar brand back on the Italian market
The plaintiff required confiscating and destroying all such labelled goods as well as damages amounting to € 21 million and the reimbursement of the proceeding costs. In 2008, the Court of First Instance adjudged the plaintiff damages of nearly € 6 million plus attribution. The Court of Appeal has now ruled that the unfair competition did not take place therefore no entitlement to damages occurred and furthermore, it cancelled the trademark “Budweiser“ No. 589.805 owned by ABI in Italy due to its misleading. In addition to that, the plaintiffs have to reimburse all the proceedings costs of the Italian importers.
?esk? Bud?jovice, 23rd June 2011 – The Italian Court of Appeal in Milan supported the Italian importers of the Budweiser Budvar brand - Italsug Trade S.R.L. (hereinafter referred to as Italsug) and K. Kiem S.R.L. (hereinafter referred to as Kiem) in its ruling. The dispute originated in 2001 by the legal action brought by Anheuser-Busch Inbev (hereinafter referred to as ABI) and its Italian representative Birro Peroni Industriale S.P.A. (hereinafter referred to as Peroni) against Budweiser Budvar for alleged unfair competition and breach of rights to their trademarks of “Budweiser“, “Bud“ and similar by importing beer of the “Budweiser Budvar” brand to Italy and selling it there. Originally, the plaintiff required confiscating and destroying all such labelled goods as well as damages plus fine amounting to € 21 million and the reimbursement of the proceedings costs. The Court of Appeal has now ruled that the unfair competition did not take place therefore no entitlement to damages occurred and furthermore, it cancelled the trademark “Budweiser“ No. 589.805 owned by ABI in Italy due to its misleading. In addition to that, the plaintiff has to reimburse all the proceedings costs of the Italian importers. In 2008, the Court of First Instance adjudged the plaintiffs damages amounting to € 5,952,271.58 plus attribution.
The Court of Appeal has now practically dismissed all the requirements of ABI and Peroni. “As this now legitimate ruling indicates, the court arrived at a conclusion that neither unfair competition nor breach of rights regarding the ABI’s trademark took place on the part of the Italian importers of Budweiser Budvar N.C. and therefore no entitlement to damages occurred. Furthermore, the court complied with the proposal of Italsug and Kiem companies, cancelling the trademark No. 589.805 ‘Budweiser’ owned by ABI in Italy due to its misleading,“ says Budweiser Budvar’s legal department manager Helena Lejtnarov?. In addition to that, the plaintiffs have to reimburse all the proceeding costs of the Italian importers in both degrees of the proceedings in the amount of nearly € 150,000. This dispute in particular is a part of the Budweiser Budvar trademark ‘war’ which has been taking place in Italy since 1985. Following lengthy legal disputes, ABI accomplished invalidation of some Budweiser Budvar’s trademarks with the “Budweiser” element in Italy in 2001. Subsequently, ABI started to use its “Budweiser” trademark in Italy, trying to ban using other still valid “Budweiser Budvar” trademarks by the importers of Budweiser Budvar N.C. and attempting to threaten them with the claim for damages in a usurious amount.
“Budweiser Budvar N.C. was not a direct party in the dispute; however, it closely participated in preparing the argumentation and its supporting with evidence using archived documents. Despite the fact that it was the importers who were brought action against, the lawsuit was basically aimed at Budweiser Budvar N.C. and its “Budweiser Budvar“ trademark. The ruling will undoubtedly strengthen our business position in Italy,“ adds Budweiser Budvar’s PR manager Petr Samec. Italy belongs amongst Budweiser Budvar’s ten most important export territories. Last year the sales increased by 34% there. Italy has been a traditional trade outlet for the brewery; its pale lager was exported to Venice at the end of the 19th century. Budweiser Budvar had used the “Budweiser Budvar“ trademark in Italy until 2001, when the court’s interim measure issued in connection with this dispute prevented that.
This breakthrough ruling of the Milan Court of Appeal is going to also affect other proceeding lawsuits concerning the possibility of using the “Budweiser Budvar“ trademark by Budweiser Budvar N.C. in Italy. It cannot therefore be ruled out that Budweiser Budvar will be able to return to the Italian market with the trademark used here from the end of the 19th century. Without a shadow of doubt, Budweiser Budvar N.C. is going to use all the possibilities to be able to continue this tradition, unduly interrupted by ABI.
29 Jul. 2011