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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Germans brew more beer for first time since 2007

Warm weather and a strong export market in the first six months of the year have helped German brewers reverse a long decline in beer production.

The total volume of beer produced in Germany in the first half rose on an annual basis for the first time in four years, up 1.0 percent to 4.946 billion liters, government data showed Thursday.

"It's definitely down to the temperature," said Juergen Hammer, an official at the Federal Statistics Agency, pointing to an unusually warm April and May that had boosted demand.

The amount of beer produced for domestic consumption in the first six months rose from the first time since the hot summer when Germany hosted the soccer World Cup in 2006, edging up by 0.2 percent.

Although the average German of legal drinking age still puts away about 120 liters of beer a year -- roughly a glass a day -- consumption has fallen in recent years as Germans turn to wine and other beverages.

However, foreigners are developing an increasing taste for German beer -- the ingredients of which have been subject to strict government regulation since the 16th century.

The volume of beer produced for export, just over a tenth of national production, grew by an annual 5.3 percent in the first six months of 2011, with a marked 13.6 percent rise in beer destined for outside the European Union.

Most German brewers are relatively small, privately owned companies, although one of the best known international brands produced in Germany, Beck's, is owned by the world's largest brewer, Belgium's Anheuser-Busch InBev.

29 Jul. 2011



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