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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Heineken to take competitor to court over a barrel

Dutch brewer Heineken said on Thursday it would take a rival company, headed by one of its former employees, to court over the use of its barrels, in the latest spat between the two companies.

A Heineken official said a court hearing in Amsterdam on Aug. 4 would hear accusations that Olm Brouwerijen, a company led by Mark Schneider, a former sales executive for Heineken, had been using Heineken kegs to sell Olm beer to bars and cafes.

"One, we want our kegs back. Two, we want Olm to stop refilling our kegs with their own beer. Three, we want information about how much damage has been done," said Wouter Fijnaut, director of catering and hospitality for Heineken in the Netherlands.

Olm disputes the allegations.

"We have never done that, and we would never do that. This is clearly a way to just destroy a small company like ours," Olm Chief Executive Mark Schneider said.

Schneider set up Olm in 2003 after working for Heineken for eight years. He has clashed with his former employer before.

In 2010, Heineken filed a lawsuit over the appearance of Olm's green beer bottles. As a result, Olm agreed to remove a red star, which is also used by Heineken on its labelling, from its bottles.

29 Jul. 2011



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