Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Bulgaria Oldest Brewery Sells Malt Production to French Co
Kamenitza announced Monday they were selling their malt factory in the northern city of Pleven and renting long-term the facility in the southern city of Haskovo to the French business.
The decision is motivated by "the goal of steady growth," and is based on a "strategic assessment of the operations of the Bulgarian company."
The buyer, Malteries Soufflet is part Soufflet Group, and is the second largest malt producer in the world and leader on the Old Continent. Without the latest acquisition – Kamenitza, the company had 21 malt factories in 9 countries.
Part of the deal with the Bulgarian brewery includes the agreement that all 38 employees at the two malt factories are to keep their jobs. In addition, Kamenitza is to sign a long-term contract with Malteries Soufflet for the purchase of malt for its breweries in Plovdiv and Haskovo.
"Malt production had never been a priority activity for our company. The strategic deal with Soufflet Group will allow us to focus our resources and potential on beer production, marketing, and sales," the Bulgarian Dnevnik daily writes, citing representatives of Kamenitza's management.
The annual production capacity of the factories of Malteries Souffler is over 1.8 million tons. Soufflet group is the largest private company in France for the purchase of grain and has a capacity of 3.668 million of tons in France and over 1 million tons globally. The company is specialized in grain processing. It owns 38 factories in France and across Europe. Its sales for 2009 amount to EUR 3 B.
Bulgaria's oldest commercial brewery Kamenitza was established in Plovdiv by the Swiss Germans Rudolf Frick and Friedrich Sulzer in 1876.
It became a large and modern factory in 1879/1881 with the help of another Swiss expert, Christian August Bomanti.
Production began in 1882 in the Kamenitza area near the city and continues today, its successor being the Kamenitza brewery.
Kamenitza AD, which was until last year part of Interbrew, renamed InBev after the merger of Interbrew and AmBev, is the second biggest brewery in Bulgaria. It has 780 employees.
Its diverse brand portfolio includes international Stella Artois, Staropramen and Becks and local Kamenitza, AstikA, Burgasko, Pleven, Slavena.
Anheuser-Busch InBev sold its operations in seven countries in Central Europe and the Balkans, including Bulgaria, to private-equity firm CVC Capital Partners in December 2009.
29 Aug. 2011