Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Bulgaria Oldest Brewery Sells Malt Production to French Co
Kamenitza announced Monday they were selling their malt factory in the northern city of Pleven and renting long-term the facility in the southern city of Haskovo to the French business.
The decision is motivated by "the goal of steady growth," and is based on a "strategic assessment of the operations of the Bulgarian company."
The buyer, Malteries Soufflet is part Soufflet Group, and is the second largest malt producer in the world and leader on the Old Continent. Without the latest acquisition – Kamenitza, the company had 21 malt factories in 9 countries.
Part of the deal with the Bulgarian brewery includes the agreement that all 38 employees at the two malt factories are to keep their jobs. In addition, Kamenitza is to sign a long-term contract with Malteries Soufflet for the purchase of malt for its breweries in Plovdiv and Haskovo.
"Malt production had never been a priority activity for our company. The strategic deal with Soufflet Group will allow us to focus our resources and potential on beer production, marketing, and sales," the Bulgarian Dnevnik daily writes, citing representatives of Kamenitza's management.
The annual production capacity of the factories of Malteries Souffler is over 1.8 million tons. Soufflet group is the largest private company in France for the purchase of grain and has a capacity of 3.668 million of tons in France and over 1 million tons globally. The company is specialized in grain processing. It owns 38 factories in France and across Europe. Its sales for 2009 amount to EUR 3 B.
Bulgaria's oldest commercial brewery Kamenitza was established in Plovdiv by the Swiss Germans Rudolf Frick and Friedrich Sulzer in 1876.
It became a large and modern factory in 1879/1881 with the help of another Swiss expert, Christian August Bomanti.
Production began in 1882 in the Kamenitza area near the city and continues today, its successor being the Kamenitza brewery.
Kamenitza AD, which was until last year part of Interbrew, renamed InBev after the merger of Interbrew and AmBev, is the second biggest brewery in Bulgaria. It has 780 employees.
Its diverse brand portfolio includes international Stella Artois, Staropramen and Becks and local Kamenitza, AstikA, Burgasko, Pleven, Slavena.
Anheuser-Busch InBev sold its operations in seven countries in Central Europe and the Balkans, including Bulgaria, to private-equity firm CVC Capital Partners in December 2009.
29 Aug. 2011