Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Weak Foster’s results give SABMiller’s offer a chance
An appreciation of the Australian dollar against sterling would mean that SABMiller was not only unlikely to enhance its A$4.90 (R36.76) a share offer but would use the A$500 million “cash return”, proposed by Foster’s chief executive John Pollaers, as an excuse to walk away from the deal.
Following last week’s release by Foster’s of a pedestrian set of results for the year to June, analysts and commentators appear to believe that SABMiller, the second-largest beer group in the world, is likely to succeed in its bid for control of the high-margin and cash-rich Australian beer group.
A number of analysts remarked that not only were the results on the weaker side of expectations but that Pollaers’ proposals for turning around the group were unconvincing. So unpersuasive were Pollaers’ revival plans that one analyst presumed he was already setting the scene for a compromise arrangement with SABMiller.
“Pollaers is an extremely ambitious individual and very competent, given what he did for Diageo in south Asia; if he could be convinced that there is a role for him at the second largest beer group in the world he might be persuaded to talk the board and shareholders into supporting the SABMiller offer”, remarked an individual who has worked with Pollaers.
However, analysts pointed out that such persuasion would have to include some sort of sweetener on the A$4.90 a share offer price.
The long list of conditions that SABMiller attached to the conditional offer it announced 10 days ago included that the offer would be reduced by the amount of any dividend paid and that any dividend payment would be limited to 15 Australian cents a share. Last week when Foster’s released its results, it announced a dividend of 13.25c a share.
Analysts believe SABMiller could lift its offer to just over A$5 a share, and allow the dividend, for a revived offer of an effective A$5.15 a share. This would represent a more appropriate premium for control of what Barclays Capital described as one of the few remaining sizeable and independent beer businesses in the world.
Significantly, after some volatility in the wake of the results announcement, the Foster’s share price appears to have settled at just over A$5.
Foster’s disappointing results, its pedestrian revival programme and the uncertainty surrounding global markets works to SABMiller’s advantage. In addition, the absence of any competing offer from one of the other major beer groups enhances the attractiveness of the SABMiller bid.
However, as the UK’s Financial Times noted last week in response to the results, while there has been no sign of another beer company making a bid, Foster’s is an extremely attractive cash-generating operation, which makes it an attractive private equity proposal. But the drivers of a private equity deal would have to be confident that they have access to the sort of management skills that can generate the improved performance that SABMiller is confident it can achieve.
In the absence of any competing offer in the coming weeks it seems likely that SABMiller will secure one of the last few remaining independents in this rapidly consolidating industry.
29 Aug. 2011