Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Guinness brings bottled Black Lager to the US
With the US launch of the new product nearing, Guinness’ master brewer Fergal Murray is a man with beer on his mind. He recently sat down with The Irish Emigrant at Boston’s Westin Hotel for a chat about the new bottled product.
“When served ice cold, it’s effervescent and crisp like a natural lager,” Murray says of Black Lager, which is light and crisp with a hint of malt and a slight hop finish.
“Then you get that wonderful back of the throat character that is unique to Guinness.”
The lager, which will have a dark black color and a 4.5% ABV, is packaged in 11.2 oz bottles with blue and silver accents. Murray sees it as taking Guinness down a road it has not yet traveled, with the US seen as an ideal launch pad as craft beers enjoy a renaissance here.
His enthusiasm for all things Guinness should come as no surprise, having spent some 28 years brewing “the black stuff.” Asked how he landed a job most could only dream of, he says it was not expected.
“I got a job back in the ‘80s,” he said of a time when not many Irish were finding things easy. “It was a tough time in Ireland and I was very lucky to get a job at the brewery. From there, the magic of St. James’s Gate took over.”
St. James’s Gate, of course, is the legendary Dublin site where Guinness is made. According to lore, Arthur Guinness signed a 9,000-year lease for the brewery in 1759 at ?45 per year; some call it one of the shrewdest business decisions in history.
These days, Murray sees himself as more of an ambassador for Guinness, but says he does miss the hands-on aspect of brewing. Genuinely excited about the launch, he says he cannot wait to see how people react to Guinness Black Lager.
Asked if the new beer will “travel”, he elaborated on how it won’t change as it makes its way across the globe, but might taste slightly different in Ireland, for obvious reasons.
“When you come to the home of Guinness, your expectations naturally rise,” he said of the effect surroundings can have on the palate. “Your senses are a bit more aware. It’s like drinking Burgundy while in the Burgundy region of France or having tequila in Mexico.”
Guinness Black Lager, to be enjoyed ice cold straight from the bottle, will launch across the US in September, with pricing in line with other premium import beers.
31 Aug. 2011