The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Ukraine. “Slavutich”, Carlsberg Group Plans to Build a Logistic Terminal in the Southern Region
At present the company owns three factories in Kyiv, Lviv and Zaporizhzhya. Immediate deliveries from their warehouses cover the territory of Ukraine completely. In addition, the company cooperates with 15 distributors in the southern region of the country successfully. However, there was a need to expand logistic infrastructure because of increasing sales in this region as well as in connection with the acquisition of the company Carlsberg in Moldova.
It is assumed that the complex will become the point of redistribution of goods between the southern region of Ukraine and Moldova and will be provided with the necessary auxiliary services and equipped with a sufficient amount of handling equipment. Project of the complex involves a high level of energy efficiency and will provide enhanced environmental safety of storing beer and beverages manufactured by the company.
"Slavutich", Carlsberg Group also considers the site of the logistic terminal as a base for a new brewery which can be built in the coming years in case of positive market dynamics and increase of the company's share.
In connection with the construction project the company evaluates offers on the location of the object the exclusive advisor of searching which is the company Colliers — the world leader in providing real estate services.
Peter Chernyshov, Chief Executive at "Slavutich", Carlsberg Group: "We have already approved the decision to implement the investment project on the construction of a logistic terminal in the southern region. Our products require special temperature storage as they are produced from natural ingredients. Due to the fact that our sales are growing steadily and the warehouse capacity of the breweries is not sufficient to cover the southern region and Moldova it was decided to create a separate terminal in the south. We are considering proposals for the location of the object so far because it is important for us to build it in such a way as to cover the territory of Moldova promptly and to the sufficient extent as well. We will calculate the capacity of the terminal depending on the location and our needs. The project is in progress so far and it is early to discuss the amount of investments. Perhaps we will build a new brewery on the basis of this terminal in the future."
5 Sep. 2011