The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
“Viking Malt” September Barley Report
Barley harvesting is finished and about 20-25 % of malting will be downgraded to feed quality because of high proteins and rain damages.
Average results of samples received:
Screenings above 2.5 mm 89.9%
Lithuania will not be self sufficient with crop11- the shortage is expected to be about 20000 MT.
Estimated 80-90 % of the total barley is harvested. In the south of Finland (malting barley areas) the figure is even higher.
Average yield for the barley is estimated to be 3400 kilos per ha.
Estimated quantity of malting barley will be 300-310 000 tons. Due to low screenings and high protein levels acceptance percentage for the malting barley will be around 60 %.
Finland will be self sufficient with malting barley and there is also a surplus volume to be exported if the quality is acceptable.
Harvest in general is proceeding very slowly. Harvest normally starts at first in the south and then moves north. This year harvest of malting barley started at the same time in the whole country and harvest is still going on in both parts of the country. Most regions in the grain producing part of Sweden had 150-200% of normal rainfall during august. The South and West of Sweden have had difficult weather conditions since early august while the Eastern and Northern part of the grain producing area had quite good weather conditions during first half august. Barley still standing on the fields have been downgraded to feed. As a consequence there is some concerns about the malting barley quality because of pre-germination has occurred in some fields or more correct in some parts of some fields where it have been problems with lodging or straw breaking. The main actions from the Coops to secure the quality are that they separate deliveries with content of pre-germinated or coloured kernels from barley accepted as malting barley. Our own evaluation of qualities from different regions is proceeding on full speed. Although some volumes will not be accepted as malting barley there will be a surplus when the local demand has been covered. We estimate that the total malting barley harvest will reach 440 – 450 000 tons, the share for different regions on page 3. It is still too early to confirm the final volume of quality malting barley, analyses of pre-samples is ongoing and we will keep you informed on updated
12 Sep. 2011