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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. New brewery to open in Phoenix this week

Fans of craft beer will have a new option here in the Valley when The Phoenix Ale Brewery opens its doors to the public this week.

Several of The Phoenix Ale Brewery's beers are already available at bars and restaurants around the Valley including Fretzy's Unfiltered Ale and the Camelback IPA.

However, The Phoenix Ale Brewery's headquarters, located at 30th and Washington streets, will officially open on Tuesday offering tastings, tours, and more.

"We're excited to have the public come to the brewery," said co-owner George Hancock.

"People who like craft beer are very passionate about it and that's how our company is," added co-owner Gregory "Fretzy" Fretz. "We're three passionate people who want to move the beer forward."

The Phoenix Ale Brewery plans to add a Watermelon Unfiltered Ale to its lineup of beers in early October.

"We intend to be a significant regional brewer," Hancock said.

Brewery tours will be held weekdays at 4 p.m. and Saturdays and Sundays at 2 p.m.

The retail shop will be open from noon to 5 p.m. weekdays and noon to 3 p.m. on weekends.

26 Sep. 2011



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