Pivnoe Delo


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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller a step closer to snaring Australia’s Foster’s

Australia's competition watchdog has given the go-ahead to SABMiller's (SAB.L) $10 billion friendly acquisition of brewer Foster's Group (FGL.AX) as expected, saying the bid would not lessen competition.

SABMiller and Foster's last week agreed on a sweetened A$9.9 billion takeover deal.

"The proposed acquisition is not likely to result in a substantial lessening of competition for the supply of beer," said Rod Sims, Chairman of the Australian Competition and Consumer Commission (ACCC).

The ACCC backing comes after the Foster's board agreed to accept SABMiller's raised offer of A$5.10 plus a capital return and dividend last week, after a three-month battle by SABMiller to win over management at the Australian brewer.

Key shareholders also backed the improved deal, with only an outside chance of a rival offer now posing a threat.

Foster's Chairman David Crawford wrote to shareholders on Tuesday, saying the "significantly improved offer from SABMiller is a compelling proposal and represent the value inherent in this iconic Australian company."

The bid for Foster's comes after it lost market share and underwent a management shake-up.

Shares in Foster's, maker of Victoria Bitter, Carlton Draught and Pure Blonde, were flat at A$5.285 at 0214 GMT (10:14 p.m. EDT). The deal is worth A$5.53 a share to stakeholders, factoring in the capital return and a dividend.

28 Sep. 2011



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