The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
SABMiller – Out to get ’em
Hot on the heels of its successful bid for Australian brewer Fosters, SABMiller has clinched a deal with Turkey’s largest brewer, Anadolu Efes (Efes), earning it a standing ovation from analysts.
“It’s a mastermind stroke,” says Rob Forsyth, head of industrial research at Investec Asset Management. “It’s brilliant,” says Absa Asset Management analyst Christopher Gilmour. The deal ties up one of the largest remaining independent emerging-market brewers.
Under the deal SABMiller will transfer its Russian and Ukrainian businesses to Efes in exchange for a 24,3% stake in the enlarged group. It also gains the first refusal right on Efes shares sold by its controlling shareholders, the Yazici and Ozilhan families.
Forsyth says merging Efes’ and SABMiller’s units in Russia comes at a time when the country’s beer market, the world’s fourth-biggest, faces uncertainty created by the Russian government’s move to curb alcohol consumption.
Taxes on beer have tripled and further measures, including a ban on beer sales at airports and outdoor kiosks, are planned for 2013.
This makes the critical- mass benefits realised by combining SABMiller’s 7% market share and Efes’ 11% share all the greater . The merger creates Russia’s second-biggest brewer, which UK-based Barclays Capital notes will be positioned to compete “head on” against the country’s largest brewer, Carlsberg, which has 38% of the market .
The merger also puts Heineken, with its 12% market share in Russia, at risk of marginalisation, says Barclays Capital.
The merger should bring cost savings which SABMiller puts at “at least” US$120m/year. Bernstein Research analyst Trevor Sterling estimates that, with cost savings , Efes’ latest earnings before interest, tax and amortisation (Ebitda) will be US$595m.
SABMiller’s share of this will be about $144m, compared with the Ebitda of about $100m he estimates SABMiller made from its Russian and Ukrainian units in its year to March 2011.
The boost to SABMiller’s profit is a bonus. The big prize is its strategic relationship with Efes, the world’s 11th-largest brewer based on its production of 24,2mhl of beer in 2010, according to research firm Plato Logic. By comparison, Fosters’ 9,3mhl production ranked it 30th.
Efes brings with it an 89% share of Turkey’s developing beer market, which , reports Plato Logic, recorded annual per capita consumption of 12,6l in 2010, less than half the 27l world average. Efes is also the leading player in Georgia, Kazakhstan and Moldova.
The Efes deal enhances SABMiller’s appeal as a company, combining strong defensive characteristics and a strategy geared towards dynamic growth. Though the brewer’s latest trading statement indicates that it is under pressure in some markets, it is still on track to deliver solid growth in its year to March 2012.
SABMiller reports weak market conditions in Europe, North America and the low profit margin Asia region. This weakness was largely offset by strong growth in high-margin Latin American markets and, with the exception of SA, Africa. Overall, SABMiller reported beer volume up 3% and revenues up 6%.
Based on the consensus forecast of analysts polled by I-Net, SABMiller will report a 47% increase in EPS in the year to March 2012, followed by average growth of just under 21%/year in the next two years. The big jump in the current year comes from the rand’s depreciation. Looked at in UK sterling terms, Sterling expects a 12% rise in EPS in 2011/2012 and EPS growth to average 15,4%/year over five years.
For investors looking for a share that will deliver above-average earnings and dividend growth and provide a strong hedge against rand weakness, SABMiller is a first-class choice.
3 Nov. 2011