Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
drink technology India and International PackTech India under starter’s orders
drink technology India (dti) and International PackTech India are under starter’s orders: preparations for both trade fairs are hotting up with the publication and dispatch of registration documents. From November 6-8, 2012 these tandem events in the Indian city of Mumbai will be the point of contact for the international packaging, packaging printing, processing, beverage and liquid food industries.
Two years ago the organizers of the two trade fairs, Messe M?nchen (dti) and Messe D?sseldorf (International PackTech India) and their Indian subsidiaries, joined forces for the first time. More than 6,000 trade visitors traveled to Mumbai in November 2010 to find out all about the latest innovations and developments in the packaging, processing, beverage and liquid food industries over the three days of the exhibition. Both exhibitors and visitors benefited from the expertise of two of the world’s leading trade fair organizers and from the synergistic effects between the packaging and the beverage industries. The premiere went so well that the organizers decided to continue working together in the long term.
Companies can also register online now, for dti at www.drinktechnology-india.com, for International PackTech India at www.packtech-india.com. The venue is the Bombay Convention & Exhibition Center, where 12,000 square meters of exhibition space are available in Hall 6; this is almost 50% more than in 2010. With the market in India and its neighboring states continuing to boom, the signs are excellent for further expansion. In about a year from now, well over 260 companies will be presenting their products at the joint trade fair platform. A forum with speakers from exhibiting companies will supplement the presentations on the stands. Also as in 2010 there will be an accompanying conference on packaging themes.
German companies have the chance to take part in dti and International PackTech India as an exhibitor in the German pavilion.
Much thought has been given to the converting and packaging printing market for the upcoming trade fair. From 2012 there will be two new focus areas in the product categories for International PackTech India, so that companies providing machinery and equipment for finishing packaging materials and packaging and manufacturers of packaging technologies and machinery and equipment for printing packaging will have the chance to raise their profile even further.
drink technology India and International PackTech India are active in a market that is one of the fastest growing economies in the world. The demand for machinery, equipment and the corresponding accessories cannot be satisfied through domestic production alone, and so interest in state-of-the-art technology from western Europe, the US or China is correspondingly high. In 2010 imports of machinery for food and packaging increased by 14 percent, their value reaching a total of 560 million US dollars. With a market share of 19 percent, Germany is one of the main supplying countries, behind Italy at 22 percent. (Source: Euromonitor International)
The impetus for the Indian packaging market comes mainly from the growing demand for food and other everyday consumer goods, driven by a growing middle class keen to consume, and the increasingly organized retail trade. Local products in particular are still provided in very simple packaging, but customers increasingly want attractive and hygienic packaging. In addition the range of sizes of packaged goods is getting broader, particularly as quite a number of companies also have their eye on the low earner customer segment. Small packages in particular, for example single-use packs or 50 ml bottles, for shampoo, washing powder, hair oil, hair dye, toothpaste and lightening creams, are greatly in demand. (Source: gtai)
The Indian beverage market is still poorly developed in comparison with countries such as China or Japan, and so has great potential. The market researchers at ‘Euromonitor International’ estimate growth rates in double figures in the next five years. Huge increases are expected in non-alcoholic beverages such as bottled water (16.5 percent per year), fruit juice (21.7 percent) and soft drinks (8.6 percent) in particular. In the case of alcoholic drinks India has always been one of the biggest sales markets in the world. Beer is becoming increasingly popular, especially among young people, and the sector is set to grow by up to 12 percent over the next few years.
Logos of the trade fairs are available for download at http://www.drinktechnology-india.com/en/Home/sn/Logos_download and http://www.packtech-india.com/cipp/md_ww/custom/pub/content,oid,1126/lang,2/ticket,g_u_e_s_t/local_lang,2
14 Nov. 2011