10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US. Green Flash charts out expansion plans for 2012
With an increase in sales volume in the past six months, the brewer has decided to boost its current capacity of 45,000 barrels per year, BeerAdvocate reported.
The expansion, which is scheduled to begin in spring 2012, will increase the company's capacity to approximately 67,000 barrels per year by June 2012. Green Flash expanded its capacity from 14,000 to 45,000 barrels per year after moving from its Vista location in summer 2011.
Green Flash Brewing Co owner and CEO Mike Hinkley the company has earmarked space in the facility for several phases of growth that it thought would begin in 2013.
In the second phase of the expansion, the company will continue to concentrate on meeting the demand for its existing products, creating new beer varieties and opening distribution in some small markets by the middle to end of 2012.
Once the entire expansion is complete, the company's Mira Mesa brewery will be able to produce 100,000 barrels per year by the end of 2013, according to Hinkley.
Green Flash Brewing Co's beer lineup includes West Coast IPA, Hop Head Red, Double Stout Black Ale, Imperial, Trippel, Le Freak and Barleywine Style Ale, among others.
18 Nov. 2011