Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Carlsberg Ukraine has become an importer of the German Pilsner Warsteiner
The new international agreement will give Carlsberg Ukraine a chance to strengthen its positions in premium segment which is already presented by such trademarks as Carlsberg, Tuborg, Zatecky Gus, Corona Extra, Negra Modelo, Guinness, Kilkenny, Harp.
Imported beer will be brewed at Warsteiner Brauerei brewery in Warstein (Germany), supplied to Ukraine in tank containers on special beer tanker, which belongs to producer. On-site beer will be bottled at Carlsberg Ukraine Kyiv and Lviv Breweries under control of master of brewer from Warsteiner Group.
Warsteiner beer is a classical pilsner of golden yellow colour and it is recognized as the most popular German beer in Europe. Warsteiner beer is brewed by low fermentation method with adding highly valued local hop.
Premium Verum brand is known for its delicate, rich and refreshing flavour with a light taste of bitterness, the alcohol content is no less than 4.8% and its density is 11.6%. In Ukraine sort will be presented in a bottles 0.33l, cans 0.5l and kegs.
Premium Fresh brand is alcohol free. Its distinctive feature is amazingly fresh flavored aroma, rich light amber color and hop bitterness so typical for Warsteiner beer. This beer brand is named Fresh due to its unusually fresh taste. At Ukrainian beer market Warsteiner Premium Fresh will be sold in bottles 0.33l.
Peter Chernyshov, Chief Executive at Carlsberg Ukraine: "Ukraine is the second largest beer market in Eastern Europe and for Warsteiner Group it is important to have here a partner with a good distribution network and market positions. Beer will be brewed only at domestic brewery of the company in Germany in Warstein (North Rhine-Westphalia). We plan to work together on marketing and trademark promotion."
It should be noted that according to data of the retail audit AC Nielsen for 9 months of 2011 an imported beer segment in Ukraine has grown up to 53 % by volume and up to 56 % by value in comparison to 2010.
26 Nov. 2011